Alex, Author at Small Business Sense

Alex

Author Archives: Alex

Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.

What Small Businesses Need to Know About Foreign Exchange

For many small to medium sized businesses, there comes a point when dealing with international customers and suppliers requires thought and processes regarding the foreign exchange of currencies. For example, a US firm selling to a UK customer may mean that the UK pays the US in British Pounds in which the US firm must […]

5 Low Cost Ways to Promote Your Small Business

As a small business owner, sometimes growing your brand requires thinking outside of the box. Chances are you don’t have a large staff or budget, but that doesn’t mean it can’t be done. Creating brand awareness is a critical part of any marketing campaign, but with so many things on your plate, it can be […]

How to Make Smart Investments – Protecting Your Interests

The right investments can help you build wealth and secure your financial future. The wrong investments can leave you bankrupt or with significant losses that leave you in a deep financial hole. Knowing where and how to invest your money can be tricky. There are many different ways to analyze potential investments, but it’s important […]

Protect your Data with a Reliable Database Provider

Perhaps the thought of a data breach wiping away your reputation in a single action sends you into a cold sweat. It’s often worthwhile to spend a little more money to have your computing needs handled by an IT consulting company if your company doesn’t have the in-house skillset to prevent data breaches. Top Causes […]

4 Steps to Launching Your Own Supplement Company

The supplement market is on track to reach $194.63 billion by 2025. There is still plenty of room to enter and thrive in this expansive industry, but many entrepreneurs are unsure of where and how to get started. Let’s take a closer look at the process of building a dietary supplement company. 1. Identify Your […]

Should You Get a Quick Loan for Your Business?

Here’s What You Must Consider A loan, used correctly, can be such a wonderfully helpful thing to have. It can help you make purchases and investments that your business might have to wait for, it can help your company out of a sticky situation, it can help buy a vehicle, real estate and so on, […]

How Small Businesses Can Avoid Wrongful Termination Claims

As a small business owner, you value your employees and strive to provide a safe, healthy and positive work environment. But you will eventually face a situation where you have to terminate an employee. It’s never a pleasant nor easy task, but it must be done. Along with the stress of having to let an […]

3 Brand Differentiators You’re Overlooking in Your Online Brand Management

Sometimes, customers choose a competitor over you for the simplest differences. It’s easy for the smartest marketers to overlook small but essential details. Brand management is about more than watching the big picture. For example, safeguarding your brand reputation is even more important than selling a few extra units. When customers stop trusting you, they […]

Gain More Success in Ecommerce Through Dynamic Pricing

If you would like to stay competitive as well as expand your company, you will have to reprice. It’s no secret that today, every single ecommerce company is looking for dependable ways to make their firm better. They’ve tried everything from emails that are customized and segmented to top-of-the-line user experience. While everything that they […]

Why Every Small Business Needs a Blog

Why Every Small Business Needs a Blog Over 400 million people read at least one blog post a month based on WordPress statistics. According to Forbes, small businesses that have a blog receive approximately 55% more traffic to their website than small businesses without a blog. The more traffic your website receives the more customers […]

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