5 Low Cost Ways to Promote Your Small Business
As a small business owner, sometimes growing your brand
requires thinking outside of the box. Chances are you don’t have a large staff
or budget, but that doesn’t mean it can’t be done. Creating brand awareness is
a critical part of any marketing campaign, but with so many things on your
plate, it can be tough. Need help getting started? Check out the five tips
below.
1. Cross-promotion
Reach out to other business owners to form
a cross-promotion partnership. Research each business to make sure it
shares the same values as yours and offers reliable services or goods. Select a
partner who sells goods or services that complement yours, but make sure they
aren’t competition. Create a recommendation page on your website to promote
your partner, mention them on social media, or offer special deals to customers
who purchase from both businesses. This will help get your business’s name in
front of new customers.
2. Have a contest
A great way to grow your brand is to have a contest. You can
create a scavenger hunt with your cross-promoting partners, or you can do
something on your own like a raffle. Use raffle participants’ information to
create a mailing list. You can also involve participants more with a creative contest,
such as coming up with the best slogan or mascot for your business. This will
make them feel connected to your business. You can have a contest through
social media, too. The prize can be as big or small as your budget allows.
3. Direct mail
Direct mail allows you to reach potential customers within a
specific distance of your business. You can use it to announce upcoming sales,
invite customers to check out your website or social media, or send out
newsletters. People receive less junk mail in person than their email inbox, so
they are more likely see your message. Its shelf life is also longer, as people
typically keep mail as a reference. Print a custom mailer envelope
that includes company branding. Keep the design simple so that it won’t get
tossed in the trash, and use a font that resembles handwriting to increase your
open rate.
4. Community service
Create goodwill with your local community and grow your
brand with community service. Sponsor a school event or team, host a pet supply
drive for animal shelters or adopt a local park. Have an event to kick-off or
celebrate a successful service event. If you have the opportunity, wear branded T-shirts to
showcase your business. You can also donate a portion of your proceeds for
a specific time period to a cause. People love to see businesses give back; it
creates a strong bond between the community and the business.
5. Loyalty program
Customer loyalty programs are a great way to entice new
customers to check you out and reward existing customers. You can use the back
of your business cards as punch cards so customers will always have your card
handy, or keep track electronically with customer loyalty software.
You can provide a discount after a specific amount of money is spent, or a free
product after a specific number of products are purchased. In addition, you can
provide other perks to your reward members. Happy customers will tell others
about your program, thus growing your brand.
The best way to grow your brand is to be good to your
customers. Satisfied customers are the greatest way to spread the word about
your business. However, it doesn’t hurt to implement other strategies to boost
your brand. Hopefully, these tips give your brand a lift.
