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3 Key Tips to Help Your Small Businesses Plan an Email Marketing Campaign

Marketing for small businesses is tough. Sometimes when you’re just starting out, it can be difficult to get any traction. There are still some surefire ways to get your name out there — and one of them is email marketing. A lot of small businesses completely disregard the importance of email marketing, when in reality it is sometimes the marketing strategy that will set you apart from your competition. Today, we’re going to be discussing some of the best insider tips you need to know before you begin sending your first mass email. We’re going to be discussing everything from finding the best mass email service to campaign strategy. Let’s get into it!

Why is Email Marketing Important for Small Businesses?

Using the right mass email service, small business can see substantial returns from email marketing

Email marketing could make a big difference in revenue for the coming year.

If you haven’t tried email marketing before, now is the time to start researching. If you plan carefully and follow our tips, you can create an extremely lucrative ROI for your business.

The real reason that email marketing is so important for small businesses is because it gets customers through the proverbial door. You may see headlines that email marketing isn’t useful or is outdated, but in reality email marketing has always been a powerful marketing tool and doesn’t show any signs of slowing down.

1. Find the Best Mass Email Service to Get the Job Done

Mass email services are the key to executing successful email marketing campaigns

Mass emailing services help small businesses conduct better email marketing practices.

Once you decide that you want to pursue email marketing as a small business, the first thing you should do is find a mass email service that can really get the job done. There are a lot of mass email services out there that can help you organize and send many marketing emails at once. If you’re running a small business, you most likely do not have time to go through and manually personalize each email you send! That is where your mass email service comes into help — you can automate, personalize, and send your marketing emails more efficiently than ever before.

2. Build and Organize Your Email List

If you haven’t already begun building your email list, now is the time to get started

Creating your address list is the first step to accessing your target audience.

Now that you know which mass emailing service you’ll be using to execute your email marketing campaign, it’s time to start gathering addresses. If you don’t have any addresses yet, the best way to organically gather email addresses is by designing a pop-up on your website where customers can provide you with their information. 

Once you have gathered enough addresses, you should begin organizing your data in a spreadsheet. It is important to carefully organize your information in a way that your mass emailing service can understand. For example, you should break down your vertical columns so they each represent different categories of information. For example, you should start with email addresses, then you can input any other metrics you’d like. For example, it could be valuable to your business to designate a column for age, gender, location, or profession. Once you’ve collected and organized your email list, it’s time to move on to strategy.

3. Iron Out Your Strategy and Decide Which Kinds of Emails Fit With Your Brand

Create your email marketing strategy with your customer in mind

Email marketing is just one part of a complete marketing strategy.

Now that you’ve begun collecting addresses and other information from your site pop-up, it’s time to narrow down your marketing strategy. There are a lot of different ways that you can use email marketing to grow your business, but it is up to you to determine which type of message will best further your brand. For example you could send:

• Promotional emails –  to promote a new product, service, or sale
• Time sensitive or seasonal emails – to promote a limited time offer with an ending date
• Coupons – send previous customers coupons to thank them for their purchase
• Newsletters – update your audience on the latest happenings with your small business
• Transactional emails – receipts, order confirmations, and shipping information

These are just a few of the types of marketing emails you could send. The key when deciding which type you should start with is to consider your target audience. Are they the type to use digital coupons? Will they take the time to read your newsletter? Put yourself in their shoes and you can find out which type of marketing email is best for your business.

Now that you know which type of emails you intend to send, you’re ready to start composing  and automating your marketing emails. With the right email marketing service on your side, you can effortlessly personalize and send effective marketing messages that will help you grow your audience. Just remember not to get ahead of yourself, you have to lay the groundwork before you can build an impressive email marketing campaign.