Attracting Potential Customers with Infofree

If you’re a professional salesman or small business owner doing your own sales work, you’ve got to perform even when the economy is sluggish, and that means finding new customers and keeping them happy. It all comes down to working sales leads, which are the catalyst for the whole cycle of attracting potential customers to your product or service and then converting them into actual customers. As many salespeople know it is often difficult to find reliable sales lead information. That’s where™ can help.

About was founded in Omaha, Nebraska, in 2011 by entrepreneur and marketing expert Vin Gupta. Today, the company provides cloud-based software to its clients to provide them with sales leads using its databases of roughly 240 million consumers and 14 million businesses. The team can help you reach virtually any type of demographic, from new homeowners to newlyweds, and they are all about helping grow businesses.

How To Keep Existing Customers and Add New Ones

It’s critical to know as much as possible about your customers, from where they work to what their business needs are. Building up profiles is key and, for individual consumers, it’s good to know age and income while, with businesses, you want to keep track of industry and operation size. Knowing about your existing customers helps you reach more like them. Never be happy with just keeping your good customers because you need more like them to grow.

When a customer is no longer doing business with you, don’t write them off. Reach out to them by phone or email to find out why they left; often, it’s over a misunderstanding that you can address. Even if the customer doesn’t come back, you want to know why they turned away, and your contact lets them know you value them, which helps your overall reputation.

The software program CRM101 helps you keep all of your sales leads and contacts in one place and access them quickly and easily. With CRM101, it’s easy to customize messages for a specific group of people and reach them fast.

The Power of Direct Mail

You can also use’s software to generate direct mail. Studies show that direct mail is noticed more than email by recipients, so it may be worth the extra cost of postage fees. The truth is that, even in the digital age, people still like to see information printed out on paper the old-fashioned way. There are two ways common ways that direct mailing is done. The first is to put a letter in an envelope, which has the advantage of giving a traditional feel to your advertisement or query. The second is to send out a self-mailer, such as a postcard or brochure, which creates less work for you and gets your message across fast.

Look at the Numbers

No matter how you’re trying to reach customers, judge your success by using only the bottom line as your criteria. Look at the numbers; are they rising or falling? When you work with, the former is more likely than the latter.


Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.