A Quick Guide To Selling On Amazon

Amazon is not only one of the largest online retailers in the whole world, but it is also one of the most heavily loved and trusted by its customers. The business has made the owner, Jeff Bezos, one of the richest people in the world. And it could be used to make a little or a lot of profit for the likes of you and me too.

Now, anyone can sell through Amazon. When Amazon first started out, everybody would be selling their used college textbooks online for a bit of extra cash. But, there are systems set up now that can enable you to build a 6 or even a 7-figure business through Amazon, regardless of whether you’re a MBA grad or a regular Joe.

Amazon FBA

FBA stands for Fulfillment By Amazon. It’s basically a type of business that you can through Amazon, where Amazon not only receives and houses your products when it’s produced, but it will also deliver the product to the customer for you.

Customers go crazy for having things delivered by Amazon because it means they will receive their desired product/s in record time. Millions even pay a fee so that they can receive their products the very next day.

What’s more, customers love it because it’s a buyer’s market. They can compare similar items and see genuine customer reviews, which is why customers trust it so much.

And you can run an Amazon FBA business and take advantage of this awesome opportunity. Here’s how.

How To Run An Amazon FBA Business

Running an Amazon FBA business requires several important steps, and we will run through each of them briefly one by one.

Choose A Niche

Choosing a suitable niche for your business is one of the first things you have to do. And it certainly helps if it’s something you are passionate about, or at least have already garnered some background knowledge in. This will come in very handy when it comes to your marketing campaign.

Find Products To Sell

One of the easier ways to sell through Amazon is to look at what’s already selling really well but doesn’t have a lot of competition. You may then be able to sell these exact same products, but under your own brand.

Ideally, this will be something lightweight to help keep down shipping costs.

You can find some really good Amazon FBA product research tools online.

Source Those Products

Then you need to identify a manufacturer of the product that will agree to sell to you at wholesale prices under your own brand name. 

Such manufacturers are actually pretty easy to find, especially if you were to use the Alibaba website. Then you need to get in touch with one of their sales representatives to negotiate getting a good deal, with excellent profit margins, on your first order. 

But don’t worry, this is often easier than it sounds, and sometimes these sales reps are keen to get any kind of sale. 

Form Your Brand

You need to come up with a brand name and a logo. You can usually hire someone to design a logo for you at low cost from sites like Fiverr. You need to pick something you think will appeal to your target market.

Create Your Seller Account

Setting a seller account on Amazon is relatively quick and painless, and it’s mostly just a case of filling out an online form with all of your business information. 

Building an “Off Amazon” Audience

Now, there are a lot of people who, when looking for a particular product, will just head straight to Amazon anyway. But that doesn’t have to be your only market, and you can target any would be customers from just about anywhere on the web.

These days, building an “off Amazon” audience means being on the various social media channels. The more apps your brand is present on, the better. We’re talking Facebook, Instagram, Twitter, and so on.

And whether you go for paid ads or more organic growth, your brand will start trending and draw more customers in.

Real Life Example

In the article https://yourlifestylebusiness.com/amazon-fba/, Jo Barnes describes how she and her partner built a whopping 7-figure Amazon FBA business in less than 1 year. Phenomenal, huh?

The article comes complete with screenshots, so you know that what they’re saying is true. It features all the basic guidance you need to get started, and who knows, it could soon be you writing those same articles!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.