8 Epic Ways To Sell Your Products Faster
An eCommerce business owner must sell products quickly to earn a profit, especially as a new business. Unfortunately, eCommerce is competitive, so finding new ways to sell your products is a must for any small business owner who wants to stand out in a saturated marketplace. Your business depends on your website’s ability to sell products to those who are already interested and those who have never heard of your products and aren’t actively looking for them. However, with a good marketing strategy and user experience, you can start to attract more buyers. Here are a few ways to sell your products faster.
- Create a Sense of Urgency
When trying to close sales, you never want to use scare tactics. However, you can appeal to your customers’ fear of missing out (FOMO) by creating a sense of urgency about your product. A few ways you can do this are:
- Short-term discounts: You can lower the price of your products for a few days or weeks to make individuals feel like they have to act now.
- Emphasizing the product: Your product needs to solve a problem for your customers. Creating a sense of urgency by highlighting the immediate benefits of the product can show customers your product will help them as soon as they start using it, this is commonly seen with custom boxes.
- Scarcity: If your products are only around for a limited time, your customers may choose to buy them to prevent missing out. Knowing your offer is limited creates a better sense of urgency.
- Highlight the Key Benefit
As we’ve mentioned, selling products requires you to solve a customer problem. If your products don’t benefit the customer in any way, why would they purchase them? The key benefit for the consumer is not a list of features of your product; instead, it addresses the challenges your customers have and how the product eliminates those challenges. First, consider what your customers want most and why. Then, tell them how your product can help. It’s easier to sell a product that customers wants rather than one that they deep down need. For example, protein powder for training requires the customer to do something tough and challenging. Or your product could offer a lesser known, but feature one of the great health benefits of salt. On the other hand, things like alcohol or nicotine pouches are something that they want and this type of product essentially sells itself.
- Become a Resource
Modern consumers want to spend their money on brands and products they trust. Even if your product doesn’t require consumer education, your company should still be a great resource for customers. Business owners must actively listen to the customers’ concerns, including their current problems and the features they’re looking for in a product. For example, if you sell pet products, your customers may complain that their dogs rip through their toys too quickly. In that case, you can highlight your new dog toy and how it’s virtually indestructible while also becoming a resource for pet parents with high-energy dogs.
When selling products online, you must be able to answer all your customers’ concerns and questions. However, customers don’t necessarily want to contact you via phone or email to answer their questions; instead, they’d prefer to have their questions answered on your website. Providing customers with valuable content about the information they need to know before making a purchase can position you as a thought leader and resource to build trust.
- Add Convenience
People shop online because it’s more convenient than browsing a selection of tops at a clothing store, for example, and then standing in line and waiting to pay. In addition, when tasks are time-consuming or more complicated, people are less likely to do them, so the website experience should be convenient for customers.
You can make your eCommerce website more convenient for customers by offering more payment processing options. For example, eCommerce stores must allow customers to pay with their cards online. However, you can offer more convenient options for those with PayPal or Apple Pay. For example, when someone chooses to pay with PayPal, your web store will open their PayPal app or another browser where they can continue the checkout process without having to input additional information.
- Use Social Proof
It’s easier to sell to buyers who have already know you, been on your website, know about your products or home. However, you still need to build trust with your audience. Consumers are smart, and they know that a business is only going to say great things about its products and services. However, everyday consumers are always going to be more honest, which is why testimonials and reviews are so important when shopping online. Your customers want to hear the opinions of real people to decide whether a product is right for them. Social proof can help you convince potential customers that you’re a trustworthy business with great products rather than your business promoting only itself.
- Promote Loyalty
It’s much easier and cheaper to sell to customers you already have than find new ones, so promoting customer loyalty is a must. One great method for building customer loyalty is by starting an email list and using email marketing to bring customers back to your website. Sending your customers emails showcasing new products and deals can help re-engage people that may not have spent any money on your site within a few months.
- Offer an Introductory Discount
Sometimes all your customers need to make their first purchase on your website is a discount. Many eCommerce businesses use discounts to help entice customers to make their first purchase. However, if you truly have a great product that customers continue to buy, all you need is someone to make a purchase to realize they should never be without your product again.
- Analyze Your Data
If you’re going to sell products online, you need to analyze your website data. You can use various tools, including Google Analytics, or build your own analytics dashboard to help measure the effectiveness of your store. Analyzing data can help you uncover new ways to sell your products, learn about the types of customers you have, and see which products are most popular so you can begin pushing those instead.
Final Thoughts
The world of eCommerce is more competitive than ever. Not only do small businesses have to compete with the world’s largest retailers, but you also have other small businesses vying for attention online. Selling your products faster requires you to understand your customers and create targeted campaigns to help attract new customers while promoting loyalty with past customers.
Ashley Nielsen
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer where she shares knowledge about general business, marketing, lifestyle, wellness or financial tips. During her free time she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.
