7 Simple Attorney Lead Generation Strategies to Find More Clients

About 91% of adults on the internet use search engines to find services and information. Today, consumers are looking for reliable attorneys through the internet. Consequently, Google has become an increasingly sought-after platform for companies.  

With the right digital marketing, your legal firm will have a visibility that is likely to increase traffic to your site. It is crucial to understand that the legal industry is highly competitive, and being on top of the game requires more than just creating a website.

You can get attorney lead generation through the right strategies. Here are 7 lead generation tactics that will make your law firm stand out from competitors. 

1. Build a Stellar Website 

Your website should not only focus on the functionality aspect, but it should also be appealing and fast enough. The site ought to be mobile-friendly and easy to use. Your website is probably the first impression that a prospective client will have of you, make it count!

For speed, it would be imperative to have a website that loads in less than three seconds. Unless you’re the only attorney providing the service a client is looking for, they will switch to the competitor’s website within seconds. Use Google’s PageSpeed Insights to establish your site’s loading speed. 

Your website has to be mobile-friendly as many people are now using their mobile devices to search for services. If it is hard to maneuver through the site via a smartphone, the chances are that you’re losing significant legal leads that can take your business to the next level. While at it, your website should be visually appealing to prompt visitors to hang around.

2. SEO for Attorney Lead Generation 

Search engine optimization involves making your website rank higher in different search results. It increases your visibility. Your aim should be to get on the first page of Google for prospective clients to find you.

One of the ways you can get legal leads through SEO is by using the right keywords and phrases. Your keywords can involve services you offer, such as ‘personal injury attorney’ or cost-related keywords like ‘how much.’ Besides the keyword, webpage content quality, length, page speed, and optimized images will have significant impacts on your SEO. 

Effective SEO needs attention, skill, and time. For the best legal leads, you have to be willing to invest your resources. The results with SEO might take time, but they will be worth the wait.

3. Consider Paid Ads 

Paid ads are an investment you don’t want to ignore if you desire your legal leads to increase. With Google’s pay per click, traffic on your site will be imminent. This strategy will help you target the right audience. 

When you decide to go for paid ads, it will help to have a different landing page for your lead generation. The page allows you to have a clear headline and information regarding the services. Redirecting people to your home page might reduce conversion.

Pay per click advertising is a great way to generate leads. If you’ve noticed, the first three or more listings are Google ads. Your attorney services should be part of the listing for you to gain significant milestones in your digital marketing.

4. Social Media Optimization

A recent survey found that 83% of consumers expect firms to respond to their social media comments in 24 hours or less. As such, having an active social media page isn’t dispensable. With an active Facebook page, you have a chance to increase your online visibility.  

For an outstanding social media strategy, consider being on multiple sites such as Facebook, Twitter, and LinkedIn. Build a community in each of these platforms. Your target market ought to be the primary consideration when building your social media strategy.

Just like SEO, social media optimization will increase traffic to your site. Once you’re proactive on your social media optimization, you might not need to invest further in public relations. For sustainable attorney lead generation, consider creating value to your social media followers by providing helpful content. 

5. Grow Your Online Reputation

Did you know that 82% of American adults read online reviews? Well, you’d be surprised at the impact online, or negative reviews can have on your legal firm. If your business has a low rating, the chances of missing potential clients are high.

Resist the temptation of deleting negative reviews on your page. Giving honest and appropriate responses will make you look credible as the online community is watching. If you don’t have reviews, you can request your clients to share their experiences. 

6. Use Content Marketing 

Content marketing can be a great way to increase your legal leads. Content marketing can involve blogging, infographics, ebooks, webinars, and downloadable guides, among others. Customers derive value from a company that provides readable content.

When creating content on your site, consider the information customers would like to know. Each of your website pages should answer a particular query. Use email marketing and social media to distribute content. 

You can answer questions like ‘Do I need a personal injury lawyer?’ through high-quality blog content or a video. Write more on types of attorneys one might need, the cost, and tax deductibles. While at it, consider SEO for your content to rank your site higher. 

7. Use of Remarketing Ads

Having visitors on your website isn’t the ultimate goal; you should try to make your visitors convert. Despite having an appealing and user-friendly site, only a small percentage of your site visitors will convert. You need to go to the other percentage through remarketing.

Remarketing is an effective strategy for lead generation as your target audience is already familiar with your site. Retargeted ads can prompt more than 70% conversions. If you’ve been thinking about leads for attorneys, remarketing is the way to go.

Attorney Lead Generation Will Have You Finding More Clients for Your Legal Firm

With the increasing competition in the legal industry, you need to strategize well for optimal legal leads. You should consider attorney lead generation strategies that will increase traffic to your website. From SEO to paid advertising, you have multiple options that can benefit your company.  

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Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.