7 Effective Ways to Drive More Customer Traffic to Your Website

It’s hard to grow a business if you aren’t online these days. Traditional advertising is expensive and doesn’t have the reach it used to. Things are much more profitable online.

Reports show that 89.4% of all Americans browse the internet every day. You have plenty of chances to get in front of new customers if you build your presence online.

If you’re not getting the customer traffic you’re looking for, there are several strategies you can start using. Below are seven things you can start doing to start driving more people to your site.

1. Optimize Your Website for SEO

Google represents the bulk of traffic websites receive. If you don’t use good SEO practices, you’re missing out on a lot of potential customers.

You can start by making sure Google understands what your website is about. Use your meta title and description to tell Google what to show on its result page.

You can also use structured data to help Google understand your content. Not only will it make your page more manageable for a search robot to read, but it will also help you rank for rich text snippets.

If you’re having trouble getting the number one spot, a rich text snippet can help boost you to position zero in the search results.

2. Build Backlinks

On-site SEO won’t always be enough to get your website ranking high on search engines. If you face strong competition on the first page, you likely need to get backlinks for your website.

Google considers a backlink like a vote for your website. The more votes you have, the more Google sees your site as an authority.

However, not all links are worth the same. A backlink from a highly reputable site will be worth much more than one from a poor quality website.

One of the best ways to get links from high-quality sites is by guest posting. You provide valuable content for other sites, and they give you a backlink in return.

3. Get on Social Media

You need to go to where your potential customers are if you want to get their attention. Social media is where that is these days.

Make an account for your business on all the social media sites your target demographics hang out. Your goal is to get people to like your company page.

You can start providing content to your fans once you build up your social media presence. If you’re known for giving out good content, people will start trusting you and stay loyal to your brand. These people will be more willing to buy from you when you send out your promotions.

4. Post Useful Videos

Video consumption is on the rise and isn’t expected to slow down any time soon. Estimates say that people will spend 100 minutes per day watching videos online by 2021. This is the perfect chance to get your business in front of new customers.

Many businesses gain fans by producing useful videos on video sites. These videos are aimed to educate people about products and give them tips for using them. If you provide good enough videos, people will subscribe to your video feed and keep watching your content.

Doing this is a great way to build authority in an industry. As people trust you and your products more, they will be more likely to buy from your website in the future.

5. Start a PPC Campaign

A lot of traffic generation methods out there require time to get up and running. Starting a PPC campaign will help get your website traffic immediately.

You want to start by targeting the demographics most likely to buy from you. Research the common problems they have and create an ad that will give them the solution to their problem.

Your initial campaigns aren’t likely to make money. They are used to gather data you can use to optimize your campaign.

Once you have enough data, you can remove underperforming demographics and keywords to focus on your winners. Once you start seeing a positive return, you can scale up your ad campaign and watch new customers come in.

6. Create an Email List

A lot of your internet traffic is going to come from first-time visitors. This is great if you’re getting a lot of people visiting, but what happens after they leave?

If you don’t have a way to communicate with past visitors, you’re going to need to run your marketing campaigns over again to retain those visitors. It’s much easier to get an email from them so you can get in touch in the future.

Add email opt-ins on your website at strategic points. You should incentivize people to sign up for your email lists by providing value after signing up. You can do this by offering discounts or expert content.

Once you have these emails, you can continue to build trust by emailing great content to your list. Then once you finally send a promotional email, your audience will be primed to buy.

7. Develop Sharable Content

You don’t have to work online to reach new people. You can use your current customers and fans to help spread the word about your brand.

You can do this by creating shareable content on your website and social media. The goal is to provide content that people want to share with their friends. If you make something good enough, it has the chance of going viral and reaching more people than you could reach on your own.

Start by looking at previous viral content in your industry. Try to come up with a twist on things for yourself and start promoting it to your fans.

You Can Get New Customer Traffic Everywhere

You have plenty of options available if you’re looking for new customer traffic. The above traffic strategies are only the start, too. Make sure you keep learning about new traffic strategies to keep growing your customer base in the future.

Bringing new visitors to your website isn’t the only thing you can do to increase the bottom line of your business. Head back to our blog to learn the conversion strategies you need to turn more people into customers.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.