7 Common Video Marketing Mistakes That You Must Avoid in 2021 and Beyond

greIndeed, video is one of the most powerful and effective ways to share messages with a larger audience. According to the research, it is found that 6 out of 10 people prefer watching appealing videos on the internet instead of watching TV shows. By looking at the demand for videos, almost every firm is creating videos and publishing them on social platforms to improve their marketing and build a strong web presence. 

Here is an image that might raise your interest in incorporating awesome videos into your marketing strategy. 


Source: financesonline

Today, with the help of softwares and video production companies, everyone can create successful animated videos like 2D animation video, whiteboard animation video, typography videos, etc., and avail its tremendous benefits. But still, some mistakes can actually ruin your video marketing efforts. Thus, to make your video enjoyable, it is vital to realize these mistakes and create awesome videos that will surely take your business to the next level.

7 Mistakes that you should avoid while Producing Videos

Let’s get started….

Do not stretch your video too long

One of the most common mistakes that marketers make is dragging their videos for too long. Usually, people believe that long videos can work more effectively than short, but actually, in the case of animated videos, it’s totally the opposite. People stay on the video for longer, which is short and crisp.

In short videos, people will get more chances to watch your action statement and understand each video’s objective. Remember, the more people watch your action statement, the higher the chances to boost ROI. 

Thus, try to express your ideas in not more than 1 minute, which is approximately 150 words. So, make sure your video is to the point and covers all the points in detail. 

Ignoring the Script

There are no second thoughts that the script is the foundation of every video. If your script is powerful, confident, and clear, you can easily produce a video that sounds highly productive and appealing.  

Some people do not focus on producing scripts. They take it too lightly, but actually, it should not be the same. It is vital to produce a script that accurately defines the characters, scenarios, and ideas. 

If you are a beginner, then try to focus on these four aspects while creating a video script; it includes- 

  • Present the problem in your videos
  • Tell everyone how the problem will be resolved
  • Express how it will work
  • Don’t forget to invite others to know more. 

If you don’t have much experience in writing, you can always outsource the services to professional writers. So, if you ignore the video script, it can be a costly mistake that you should never make.

Compromise video quality

Gone are the days when having an ok video was enough to capture the visitor’s attention. But as the competition is growing, the video’s quality is also considered an essential factor. Whenever a visitor lands on your video, the first and foremost thing they will perceive is the quality of characters, images, scenes, color, font, etc. 

If you focus on the video’s quality, you can easily bring new leads, improve brand reputation, increase brand visibility, build trust, and many more. 

So, to make awesome videos for your business growth, always use premium images, clear sound effects, attractive characters, etc. By keeping these points in mind, you can easily produce a video that stands out from the crowd. 

Ignoring the Voiceover of Video

Voiceover is another element that can make or break your animated video. Whenever you start recording the voice, you should think seriously about who will be going to record the video. Because if you choose the right person, it will upgrade the video’s quality, and that will further ensure that the viewers will love to listen and view the video. 

If you are making a video for the first time, then you always give it a try. I would recommend you always use a real voice instead of a robotic voice because the human voice is more compelling than an artificial voice. So, never hesitate to invest huge bucks in hiring a professional voiceover actor. 

Forget your Target Audience

Another blunder mistake that people make while creating a video is producing videos without knowing who they are going to target. If you are planning to produce a video for everyone, then the chances to generate revenue are less. But if you keep a specific group of people in mind while making a video, then there are more chances to get a successful video. 

So, always limit your attention and focus more on the people you want to target. To make your video more specific, you can create characters that relate to your target audience, use contacts with which your target audience is familiar, and use the words they know about. 

Lack of Optimization

As per the statistics, it is found that 25% of the businesses create videos and publish them every week. Besides creating excellent video content, it is important to optimize your videos because if your video is highly optimized, then you can get enough views and rank your content higher on search engines. 

There are various strategies and tactics that allow you to create highly optimized content. For example, you can add the sitemap, appropriate keywords, appropriate meta descriptions, etc., to rank your videos better. So make sure you do not ignore optimizing your videos before sharing them on different platforms. 

Sounding too boring and serious

Last but not least, the mistake that you should not make is creating boring and serious video content. Well! Everyone should take their business seriously, but creating a serious video will minimize the quality of the video and reduce the chances to engage the people. 

Thus, it is not necessary to produce serious content. You can also incorporate some fun elements into the video to make it more impressive. Like you can use exciting characters, colorful fonts, etc. These facts will not only increase the curiosity of the people but also inspire them to take action. 

So making the video you create is both entertaining and educational. To achieve the target, you can work to add surprising moments that will win the heart of the people. 

Prefer reading- How to Get More Out of Your Digital Marketing Campaigns?

In a Nutshell

Creating an excellent video is easy, but some mistakes are still mostly made by the people and directly affect the quality of your video. Hopefully, the above checklist will help you avoid those common mistakes and produce videos that will take your business in the top search of Google. 

Now that you understand the weak points, start producing the right explainer video and improve your marketing strategy.

Still facing any issue or want to add some points to the above list, feel free to share your thoughts in the section below.

Heron Nelson

Heron is a business blogger with a focus on personal finance and wealth management. With over 7 years of experience writing about financial topics, Heron has established herself as a trusted voice in the personal finance space. She has a deep understanding of financial concepts and strategies, and is able to explain them in a relatable and actionable way for her readers.