7 Common Copy Writing Mistakes and How to Correct Them

Copywriting is an essential skill for all writers to have down. It’s the foundation of how people engage with the written word, from web pages and business documents to social media posts and advertising campaigns. Knowing what works and what doesn’t is a must to help you write more effectively in any medium. If you’re a small business or not sure where to start, it’s best to consult with a professional copywriting service to avoid these common mistakes.

1. Overwriting

When trying to get your point across, it’s tough to fit every detail into every sentence. That doesn’t mean you should skip critical points, though. One of the most common mistakes is writers trying to do their writing as long as possible. The problem is that words that can be read and understood in a sentence or two may overwhelm their readers when spread out over multiple paragraphs. It may be corrected by leaving the critical points in while having fewer filler words to keep your readers interested.

2. Not Differentiating Between Marketing Copy and Editorial Copy

You need to understand the difference between the two types of writing and how they’re used. One is used to create interest in a product or service, and one informs your reader about something important. Some try to write their sales copy like an editorial story, but it doesn’t work as well for them. Be sure you know when you’re using each type of writing style so you can better adjust your writing for it. It may be corrected by using the guidelines for each type of writing and embracing them for your project.

3. Using Clichés in Copy

Clichés are just one of those things that people write down to make their writing more appealing or memorable. You’ll get better results if you try to use the right words to get across your message.

4. Not Building a Picture in Your Readers’ Minds

When you’re writing an article, you don’t have the luxury of facial expressions or actions. If a reader doesn’t see how something relates to them, you can bet they won’t remember it. It may be corrected by making sure you’re building a picture in your reader’s minds by helping them relate to the information you’re providing them. If they don’t see how what you’re saying applies to their situation, they won’t remember it, and you’ll have wasted your time writing it down for them.

5. Poor Proofreading

You may feel that your writing is done in one go, but it may be better to proofread every sentence before posting to make sure that your reader understands what you’re trying to say. Therefore you should ensure that you’re proofreading well before sending your work.

6. Not Considering Your Audience

A writer needs to understand who they’re writing for to write effectively. If you’re not clear about your audience, you’ll end up with too much information or not enough information. It may be corrected by considering your audience and what matters most to them. To effectively write for them, you need to get inside your reader’s heads and see the world as they see it, not as you do.

7. Not Mixing Things Up

When you start getting into a groove, it’s easy to forget to switch things up. Doing so will make your writing more exciting and engaging for the reader. Correction may be done by learning how to vary your writing style.

When you’re learning how to write for someone, keep these seven common copywriting mistakes in mind so you’ll know how to avoid them. It’s the foundation of how people engage with the written word. Knowing what works and doesn’t is a must to help you write more effectively in any medium.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.