6 Trade Show Booth Ideas To Attract Visitors

As a business owner, you can’t downplay the benefits of exhibiting at a trade show. For one, it gives you an opportunity to showcase your new products and demonstrate them in person to your target customers. And as you can guess, this builds trust and drives more leads to your business.

Exhibiting products also gives you a chance to understand your competition better and evaluate them. From the trade show, you can tell what your competition has been working on, how they interact with their customers, how they package their products, among many other things. From your analysis, you can tell the areas you need to work on.

Finally, when you are exhibiting your products, you get to interact and network with the major players in your industry. From the interactions, more people get to know about your business and help you in the problematic areas.

Exhibiting products at a trade show is vital but you shouldn’t simply attend the event—you have set up your trade show booth in such a way that it stands out and attracts visitors. Otherwise, how are you going to position yourself as a professional?

To help you out, here are 6 trade show booth ideas to attract visitors:

Make things interesting with a giant Smartphone

Plenty of things go on at the trade show floor and people will have no reason to spend time in your booth if it looks like any other—you have to stand out. One way to stand out is to create an interactive experience for your visitors.

And what better way to do it than to use a giant Smartphone?

Create great content then feed it into the Smartphone. Whether you are looking to demonstrate your apps, custom video content, collect registration or simply give people an opportunity to interact with your website on a large scale, nothing beats a giant Smartphone.

The cool thing is you don’t even need to buy the Smartphone. Simply rent it and load it up with your unique content. If you don’t have a giant smartphone, you can use: touch tables, touchable video walls, and interactive monitors.

Offer a phone charging station

Everyone is on their mobile and after hours of taking photos and chatting, the battery is bound to get low. With a heavy bag, tired feet, and now a battery that is about to die, most people will be more than happy to pop into your booth to top up the battery power.

You are exhibiting your products and services so you shouldn’t let the attendees simply sit charging their phones—you should interact with them.

As they are charging their phones let the attendees know about your products and how you can improve their lives.

To hold the attendees even longer in your booth, have free Wi-Fi. 

To interact with the attendees after the show, ask them to follow your social media pages and accounts. This is also the best time to collect the phone numbers of the attendees so you can stay in touch with them months or even years after the event.

Do you have more charging stations than you need? You can rent them out to the other exhibitors at a fee. To get your company name out to as many people as possible, brand the stations with your colors and logos.

Teach something

One of the primary reasons people attend trade shows is to learn something new and you can take advantage of this by teaching at your booth. You should note that while people want to learn, they don’t want to learn the formal way so your teaching should be fun. One of the best ways to make it fun is to make the experience interactive.

For example, if you sell make-up products, teach the attendees about the latest and unique makeup techniques they can use to apply makeup. And don’t just demonstrate, ask the attendees to do it on each other.

You should do the same thing if you sell hair products. Show the attendees a new hair style and ask them to practice on each other. 

If the demonstrations are taking a long time, ask the attendees to book their demo times from your website or app.

Make your booth noticeable

This is all about standing out from everyone else so you draw in as many curious attendees as possible. And there are plenty of ways you can do it. One trick you can use is to create an extra tall booth that stretches way above everyone else’s. This way you will get the attention of the attendees from a distance.

Sometimes you don’t even need to go out of your way to get the attention. A simple act such as laying a graphic on the floor in front of your booth can capture the attendee’s attention and they visit your booth. When it comes to your graphic choice, it can be anything from an arrow to your logo.

You can also be more noticeable by going big. Have huge stuffed animals outside your booth, giant pictures, enormous TV screens, or any other thing.

Gamify your booth

As much as people want to learn something at the trade show exhibitions, they also want to have fun and one way to do it is to play games. The cool thing is there are plenty of games you can have.

For great results, go with a game that you can easily customize with your business, industry, or the event you are attending.

The attendees can interact with the wall by themselves or have a full game with timers, buzzers, and scorekeeping. To make the game worthwhile, have prices for the top performers. Of course, the prices should be branded with your company information.

Partner with a professional

Don’t have an idea how to stand out and attract the right customers? Partner with a professional that will help you design a stunning and branded trade show booth. One such company you can use is Craftsmen ind. 

The company is known to make high-end sleek and stylish booths with out-of-the-world features that will blow the other booths in the trade show out of the water. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.