6 of the Most Beneficial Online and Offline Marketing Strategies for Small Businesses

It can be difficult to grow a small business if you don’t necessarily know what the right tools are. There are many factors that go into a business’ success and marketing has to be one of the most important. Marketing works in different ways to get people to become customers of your business. Many businesses owe much of their success to the right marketing strategies. Though all businesses benefit from marketing as a whole, it’s important to tailor certain marketing strategies to your own business and business type. 

Certain businesses may call for specific types of marketing strategies to make sure to increase efficiency. Growing a business isn’t an easy task and it takes much time, effort, and money to do so. Though businesses can grow through simple word of mouth, marketing is what keeps the business growing and expanding. You want to think about how you want to get your message to your audience and what message you want to send as well.  You want to consider which areas of your business you want to grow or that you want the marketing strategy to focus on. 

You should always be thinking about the optimal way to get your business to grow while still increasing revenue and giving customer satisfying offers. It can be difficult to focus on the marketing side of things when you are busy actually working your business. This is why some businesses hire marketing teams to take care of that area. Those that don’t want an entire marketing team should learn about the most beneficial marketing strategies for their business. 

  • Social Media

Social media can either make or break your business. It is important in today’s age that you have some kind of consistent activity going on your social media accounts. There are many different types, but don’t feel overwhelmed by them all. You can either focus on the majority of the most popular social media sites or choose a couple to place your focus on. Either way, it is crucial to provide consistent communication and online stimulation for your customers. The most popular types of social media sites and apps are: 

  • Facebook
  • Twitter
  • Snapchat
  • Instagram
  • LinkedIn
  • Tumblr

You should never try to ignore social media because it can really make your business boom, especially if you have a small online business.  Online businesses and other physical ones all benefit from social media marketing as it gets everyone to see your products and services. You can hire social media managers to help you keep up with the demand behind online communication apps. 

Your online presence is all about you so make it personable. You want your current and prospective customers to feel connected to you, and you can do this easily with social media. Interacting with customers online through comments, like, and even reposts, create a certain kind of trust between customer and business and also helps build new relationships. Utilize the aspect of the direct message of your accounts to give customers easy communication and support. 

  • SEO Training

SEO marketing is a rather new way of getting your business known. Many people can seem intimidated by this method of marketing because of the power it attains. Learning SEO takes a little time but it is quite beneficial to your business. There are many SEO training courses online that you can take easily from your computer. 

SEO is all about long term results and doesn’t necessarily allow for short cuts or cheats. Some companies in the past have learned to try and trick google search engines, but now a more efficient way has become more appealing and advice to businesses. You want to make sure that your keywords aren’t bogging down your blog or article. You want to remember that you are writing for actual people but also for a search engine. Keeping both in mind is important in the effectiveness of SEO building. 

  • Affiliate Marketing

There is a certain power in affiliate marketing that keeps it alive as one of the most beneficial strategies out there. Partnering up with the right companies can help you fuel the growth for your business that you need. Make sure you have a reasonable and valuable conversion for affiliates bigger than you to be serious about your collaboration. 

Reaching out to others who can help you doesn’t make you look weak and can actually do much good for you and your business. You must be persistent, though, to make sure that the relationship you built with an affiliate is long term and solid. You want to create and build an affiliate plan to get the right affiliate for your business type. There are even online websites that can help you set up your plan and implement it. 

  • Email Marketing 

One of the most historically effective ways of marketing your business is through email marketing. These consist of automated messages that go out to subscribed email accounts of customers and prospective customers. Businesses enjoy using emails to create connections and relationships with their customers as it is a chance for them to be authentic and honest. 

It works by tagging certain customers for specific markets after they click on different links throughout the email. This helps businesses learn and understand what their audience likes and doesn’t like. You want to be able to identify who your buyers are and more to put your clientele in segments for a more organized look at your growth or business and customers. Email marketing tools help businesses manage contact lists, subscribers, content, arrange integrations and applications, and more. 

  • Host Webinars

Webinars are the new alternatives to seminars. These take place online so it makes it easier for clients and prospective customers to access your information. Webinars must be highly-focused to ensure success and efficiency. Depending on the type of business and the topic of the webinars, this method of marketing can either be greatly beneficial of invaluable to customers. Most times businesses see an increase in customer retention and gain and other times business can see that they had no effect on their customers at all.

 If your customers should learn or know valuable information regarding your products and services, hosting a webinar is a great idea for your marketing strategy. These informational seminars are greatly beneficial for medical businesses and health services but are a great way overall to get people interested and knowledgeable about your business. 

  • Content Marketing

Blogging and content are almost just as important as social media marketing today. Whether it is updating old content or creating new content, an overall copy is something your business must put the focus on when it comes to marketing. Many businesses tend to neglect this part of their business as they are focused on the actual profits being made. The effects of starting a blog for your business could lead to much more income than you currently have now. Not only does your blog offer information to your customers but can create a port of revenue. 

You should focus on putting out information that is intelligent and unbiased. You want readers to understand the values of your business but not your personal opinions or rant. You can use platforms like Medium to post your content and link the page on your social media accounts like facebook and linkedIn. You want to post authoritative content that will make your customers look to your fast for the solution to their problems. Don’t be shy of sharing, either. 

Adam Torkildson