6 Marketing Tips for Real Estate Businesses

For a real estate business to be successful, marketing is key. There are many different ways to market your real estate agency, but the most important thing is to find what reaches the most members of your target audience. No matter how much money you spend on marketing campaigns, it won’t help your business if the marketing efforts don’t reach the right people. However, there are a number of ways to market your real estate business that are easy on the budget but still provide great exposure for your business.

1. Network in local organizations.

Networking is one of the simplest marketing tools for real estate businesses to use. On behalf of your real estate business, you should join local organizations like the Chamber of Commerce. Not only does this introduce you to other business leaders in your community, but most organizations will share your information on their website and social media. People moving to the area might go on the Chamber’s website to find a reputable real estate agency, and if they see you are a member and can find your information there, they will be more likely to use your services.

2. Become the local expert.

If your real estate agent is known as the “local expert” for all things real estate, your business will see more traffic. You could have a blog on your website where you write relevant blog posts, or you could partner with a local magazine or newspaper and write an article for their publication. You could cover reasons why your city is a great place to move, events happening in your city, real estate trends, tips for moving, home improvement projects, or anything that fits in the real estate sphere.

3. Ensure your website is mobile-friendly.

Whether it’s returning a text, posting pictures, or looking up information, people are constantly on their phones, and you need to ensure that your website is compatible with mobile phone usage. Websites look different on mobile phones than they do on desktops, and you should update your website to be mobile-friendly. If the page takes a while to load or doesn’t load properly on their mobile phones, they will move on to the next real estate agent, and you will lose the potential business.

4. Develop your online reputation.

For real estate businesses, having an online reputation is one of the easier ways to market your services. You need to focus on developing your online reputation by creating profiles or pages on review sites like Google My Business, Yelp, and even Facbeook. You need to make sure contact information on those sites is current, and you can ask former clients to leave you reviews to build up your ratings.

5. Post listings to social media.

Perhaps the most obvious marketing tip for real estate agents is to post listings to social media platforms. It’s important to use several social media platforms (ex. Facebook and Instagram) because different social media sites appeal to different people. When posting on social media, you can use hashtags to help users find your listings even if they aren’t on your specific page. For your social media profiles, you need to make sure your contact information is displayed correctly so people can easily get in touch with you if they are interested in a property.

6. Take advantage of online advertising.

Whether it’s pay-per-click (PPC) advertising or social media ads, you should take advantage of online advertising. When using online advertising, it’s important to make sure the ads are structured to match members of your target audience and display the correct information. Online advertising will reach a large number of people, but it’s more important to focus on quality over quantity. The online advertising campaign will be more successful if you reach fewer people but ones that are interested in your services versus more people but ones that aren’t interested in your services.

When looking to market your real estate business, it’s crucial to first develop a budget and then an overall strategy so you have a plan in place before starting.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.