How To Attract New Clients To Your Family Law Firm?

Establishing a new business is almost always a challenge. Said effort might be even more difficult when building a family law firm. Such entities often grow based on firm members’ professional experience and their record of yielding favorable outcomes. Eager family attorneys beginning new firms might not possess a plethora of such attributes.

That said, building a successful practice is still possible. Interested parties are encouraged to continue reading on for a brief overview of family law and several tips legal professionals opine might help attract clientele.

Family Law Overview

As its moniker might indicate, family law encompasses legal concepts governing personal relationships. Common family law topics include divorce, adoption, child custody issues, in addition to child and adult protection.

Tips For Attracting Clients To A New Family Law Firm

Establish A Solid Web Presence

In the technologically-driven world society operates in, creating a solid online presence is key to building any business, especially a burgeoning family law firm. To accomplish this task, the firm should:

Provide Abundant And Solid Information

The firm’s web page should contain several easily navigable pages providing useful and plentiful information clients need. For example, information pages could be devoted to a specific aspect of family law. In the case of divorce, the page in question should contain how the divorce process works and the important legal and personal issues that must be resolved before said act is considered official.

Be Mobile Friendly

Many people conduct research on their phones and other mobile devices. Therefore, all website content should conform to usage on said apparatuses.

Do Not Sleep On Contact Information

Many marketing experts maintain that each website page should contain at least one call to action opportunity. At the very least, this means providing a contact number, mailing address, email, or some other form of contact for prospective clients to reach out to the firm. That said, it would also behoove the establishment to create a separate call to action page including all pertinent contact data in one location.

Create Attorney Profiles

Potential clients often like to get to know people they will conduct important business with. An attorney profile page introduces the attorneys in question to the viewing community. This short biography should focus on the legal professional’s education, experience, and accomplishments.

That said, the profile should additionally place emphasis on the individual’s more personal, human side. The inclusion of information such as their community activities, hobbies, and family life might come across as more inviting and pique a client’s interests.

Use Social Media

These days, many people obtain information from social media sites. Ergo, the firm should establish and readily employ several such accounts.


In many instances, getting noticed is an important first step towards recognition. Therefore, newly established family law firm proprietors are firmly urged to advertise aggressively.

No stone should be left unturned. Entities should consider placing ads in print publications like local phone or business directories, daily and weekly newspapers, in addition to media outlets such as the radio, television, and internet.

As the business continues to grow, the firm is further encouraged to invest in attorney review sites. Clients often review said online destinations and good reviews might equate to a broader client base.

Make Public Introductions

Wherever and whenever possible, new firm representatives are encouraged to use public forums to introduce themselves and their services. This might prove challenging during the pandemic. However, events like the public comment period of a town board or county legislature meeting is a quick and free way to advertise.

Become Organized
Organization is crucial to the establishment and success of a new family law firm. Legal experts suggest organizational management might be mastered through actions such as investing in management and legal research software.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.