6 Inside Tips for Choosing the Right Sign Type for a Storefront

Choosing the right sign type for your storefront can be difficult, but it’s worth taking a little time to ensure you make the right choice. Look at these six inside tips to help you make that decision with certainty.

1. Know the Types of Signs

When considering what sign type will suit your business best, the first question is, “What type of signage do I want?” Do you want a sandwich board or an A-frame? Decide on what you need for visibility, and then browse through these types of signs to find the perfect fit.

2. Know the Costs

The second question you should ask yourself is, “what can I afford?” Once you’ve decided what type of sign you want, it’s time to consider the costs. You’ll need to consider how much money you’re willing to spend. Please ensure the cost is worth it regarding how many customers your sign will draw in.

3. Choose the Perfect Design

With your type and budget chosen, it’s time for a new step! Now you need to choose your design. What sort of signage will work best for your business? Is it a small boutique on a side street? If so, something smaller might be more appropriate. Is it a big box store in the middle of town? You’ll probably want something flashier.

4. Know the Law

The next step is to make sure your sign meets the legal requirements that apply to street signs. Each state has different street sign regulations, and meeting them is important. When you’re ready to buy, ask plenty of questions and check with your city or county government before making any commitments with the sign shop.

5. Ensure Your Sign is Readable

Now that you’ve chosen the perfect design and signed a contract, it’s time to make sure you’re satisfied with how your sign looks. It’s no good if it’s not readable. Make sure that the sign you choose has plenty of contrast and is easy to read even at a distance. Choosing the right font can help improve readability considerably, but once you have the right font, be sure to take your time reviewing it before signing off. You don’t want a bad review on Yelp because of unclear signage!

6. Choose the Perfect Sign Shop

The final step is to choose your sign shop. You might find that your city doesn’t have the sign shop you want. In that case, it’s worth taking a little char to travel to a nearby town for a better choice. Once you’ve chosen which sign shop to work with, make sure you spend plenty of time reviewing the options. Get everything in writing, and ensure you’re satisfied with the result before handing over any money. You don’t want to pay for something that will turn out badly!

So, after you’ve read these six tips, it’s time to begin browsing! Look at the different signs and see which ones look right for your store. Check if their services and prices are within your budget. Choose your sign type and make sure it meets your state’s legal regulations and how readable it is if you want to attract customers.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.