5 Things to Know Before Naming Your Business

Naming your business is one of the most important aspects of starting a business. Your name needs to be something that is scalable and that can grow as your business does. You need a name that communicates effectively what your brand is about. You also need to make sure that the name is memorable, has social media and domain names available, and it needs to sound good when said aloud. Are you feeling overwhelmed yet? This is one of the most challenging aspects of getting started with your brand, but don’t worry, we’ve got a helpful list of 5 things to know before naming your business so you can get started on the right foot.

1. Something Original with Domain Name Availability

Coming up with an original name is hard, especially when you’re also looking for a matching domain name and even social media handles. You can spend days, or even weeks, going through lists and lists of ideas, only to find that the domains are already gone. But there’s a much better way – by using a business name generator. With this business name generator you simply input a little bit of information and it gives you tons of great suggestions, all while checking the domain name availability for you. In this day and age, no matter your business, a website is a key part of reaching new clients and engaging with existing clients. As such, I suggest to everyone looking to start a new business to make sure that you secure the domain name too, even if you’re not ready to launch your site. This business name generator tool makes it easy to find a great name, while ensuring that the domain is still available, saving you time and stress.

2. The Name Needs to Be Scalable
You should be thinking about growth before you’ve even established your business. How can you make your business grow and ensure that you’re not stuck in just one area? Avoid naming the business after yourself, because you may want to work yourself out of the equation and having you be a key part of the business will make that harder. Likewise, being too specific can hinder how much you can scale your business, too. For example, if you’re looking to open a store in a specific city but may want to open up multiple stores in many cities, then it’s going to be better to have a more general name than something location specific.

3. It Needs to Sound Good

How does the business name sound aloud? Does it sound cool, catchy and memorable? If so, then that’s probably the direction you want to go in. If it’s hard to pronounce, unclear how it’s spelled, or just confusing in general, then that’s not the type of name you’re going to want to base your business on. Have a few different friends and family members say the name back to you, so you can see how the average person might pronounce it. Ask for feedback and ask them what it makes them think about. This personal feedback can be extremely useful if you’re on the fence about a certain name.

4. You Need to Google Your Name
Spend some time on Google searching the business name you’re interested in. Are there other businesses already operating with a similar name or even the same name? Do you think they’re too close to the name you’re wanting to use? This is especially important if you’re considering franchising like Dermani Medspa franchising. Just because someone else is using a similar name or the same name doesn’t necessarily mean you can’t move forward, but it should serve as a good pause while you decide whether you want to proceed or find something new. If someone else is already using the name, then it may be confusing for your clients when they try to find you. That’s something you’re going to have to weigh up against how much you love the name.

5. Realize There’s no Perfect Name It can be easy to get really stuck on the name and to feel like it’s the thing that will be the difference between success or failure. But the truth is the name is only one piece of the puzzle and there is no such thing as a perfect name. You want to find a name that you’re personally happy with, after all, if you’re going to be investing hundreds or even thousands of hours of your time into the business, you want to be proud of the product you’re creating. However, the naming process can wind up being such a time suck, and many wanna-be business owners get stuck on this step. Once you’ve got a name that works for all the above mentioned reasons and is something you like enough, get started really creating your business.

Naming your business can be a really challenging part of getting started. Hopefully with these tips and the business name generator, you’ll find it easier than you expected to find the name of your next business idea.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.