5 Marketing Tips for Household Movers
Household moving companies depend on new clients to keep business afloat. Unlike many businesses that must establish loyal customers, moving companies know they’ll likely have just one opportunity to serve a family. That is why moving pros are always on the lookout for new ways to generate leads and new clients.
1- Local Advertising
Advertise your services locally in newspapers and free publications. Price for local advertising varies with many factors determining the final cost. Neilson Research reports that nearly 70% of the country still regularly reads newspapers. The right advertising can certainly reach the right people and give your business an advantage over companies that may rely heavily or solely on digital marketing efforts.
Create listings on Google, Yelp, Thumbtack, and other digital listing sites. Many people use the sites to find services. Many digital listing sites allow you to list your business at no cost, but a few may charge a small monthly or annual fee for your listing.
2- Create a Moving Company Website
A website is the foundation of your moving company. New customers often find new businesses online. A website provides them a ‘home’ to visit to learn more about your moving services, business etiquette, and other important information they’ll use to decide if your company is the right one for their needs. An up-to-date, SEO-friendly website can be a moving company’s best friend for lead generation when designed correctly.
Search Engine Optimization is the process of making your website visible within a search engine for particular keywords related to your business. Statistics suggest consumers do not go past the first page or two of search results for a listing. If your website is not listed here, you are missing out on customers. Invest in SEO. It has the best ROI and since you’ll participate whether or not you want, might as well make the most out of your efforts.
3- Social Media
Social media is booming. Building an active social media presence ensures you compete with the big guys and generate leads and business in your direction. While social media provide s a great outlet to advertise your business and services, use the time to have fun with them and give personality to your moving company.
4- Direct Mail
While not as popular as several years ago, direct mail still works as a top marketing method for moving companies. Advertise your services along with a special deal for customers who ‘act now.’ A whopping 67% of customers say they trust direct mail advertisements.
5- Start a Blog
Blogs generate more indexed pages in Google, meaning your company is noticed by more people searching for the type of services you offer. Blogs provide information that customers want and need when relocating and can help build trust with customers.
A referral program is an awesome way to build a great reputation in the community and help build new business. You’re free to set the terms of your referral program, but make it worthwhile for everyone if you want it to work successfully. You can advertise the referral program both on your website and in your blog.
Marketing a moving company takes time and a variety of efforts. Fortunately, moving companies have many marketing options available to them that provide measurable results. The five marketing strategies above are among the best of them. Use these ideas to spread the word about your moving company and create the successful venture you want. It is what you deserve!
