4 SEO Hacks For The SEO Newbie
Is search engine optimization a bit of a mystery to you? Don’t feel alone – even for those in the business, it can sometimes be a hit and miss affair. Google, the big daddy of search engines, does like to keep its playbook close to its chest.
They’re happy to tell everyone that high-quality content is essential for ranking well. When it comes to details about what the algorithms check, it has considerably less to say. It makes sense – they don’t want everyone with a spammy website to be able to game the system.
It doesn’t do legitimate business owners a lot of good, but it does level the playing field somewhat. Still, there are some basic hacks that do work, and we’ll go over these in this post.
Claim Your Google My Business Page
Google offers a free page for you to use to list your business’s details. It’s not as extensive as a website, obviously, but it does give you the opportunity to list all the pertinent details about your site. Considering that Google will try to fill in these details anyway, it makes sense to do it yourself
To think about SEO properly, we need to get into the mind of a search engine. It wants to present the best possible information. That means information that is accurate and sites that are credible. One of the ways that credibility is established is through the consistency of the information online.
That means that search engines compare the information on your site and your Google My Business page with whatever else they can find online to determine whether or not your site is credible. A dodgy site might have several different phone numbers and addresses attached to it.
So be consistent in the information that you provide. If you are listed on any directory services, you need to make sure that all of them have your current details.
Content That Is Mobile-Friendly
Did you know that search engines display different results depending on whether the search is conducted on mobile or on a laptop/ desktop? With the way technology is going, it makes sense to optimize your site for mobile first.
A mobile-optimized site will display well on both mobiles and desktops. The same cannot be said for a desktop-optimized site. Make sure that your site loads fast and that it displays well on most mobile devices to get the best results.
Another thing that you really want is to keep visitor’s eyeballs glued to your site. The best way to do this is to provide them with top-notch content that is something that they’ll love. That way, they’ll stick around for longer.
This is the best SEO hack because it reduces your bounce rate. Your bounce rate, or how long people stay on your site for after landing, is one indication of the credibility of your site. If they’re there for a second or two, it’s going to look as though the content wasn’t worth sticking around for.
And that’s a big warning sign for the search engines.
Overall, there are a lot of ways that you can improve your SEO rankings but focusing on producing excellent content is going to be the most effective in the long-term. Still not 100% sure about what’s going on? Consider hiring professional Portland SEO services to get the results you want.