4 Effective Strategies To Help You Connect With New Customers
No matter what business you’re in when you’re rea4y to grow, the key question is: how are we going to reach out and connect with new customers? To help you get the maximum from your marketing spend, here are a few proven strategies.
- Define your ideal client
Who are you actually looking to target and what makes them so desirable? What is the problem your ideal client will be happy for you to solve? Whether you’re selling SaaS or sushi, spend some time working out what your ideal client looks like. This will ensure you target your efforts towards those who will actually want to engage with you and your business. If necessary, choose a digital marketing agency to do the research and identify the most appropriate channels.
At this point, it’s worth noting that, while clients with an initial high spend may seem the obvious choice, it could also be worthwhile considering those who generate less revenue directly. They may bring others along with them, and influence potential customers, for example, via social media and online reviewing.
- Share the knowledge
Use social media, blogs, free webinars, and networking events to answer any questions that potential customers may have about your product before they even have a chance to formulate them. This demonstrates that you’re looking at situations from the viewpoint of a user, not a salesperson. It also provides an opportunity to demonstrate your enthusiasm, depth of knowledge, and the fact that your product has been designed to make their lives easier by eliminating something they don’t want, whether that’s additional expenses or just hassle. If you don’t feel qualified for this kind of activity, invest in the services of one of the many excellent digital advertising agencies to support you.
- Location, location
Where do your current clients live? This is most relevant for local and offline businesses, but understanding the areas where your actual client base lives, and placing a laser-like focus on those places, will help you reach new clients who can be converted into revenue-generating customers. In addition, consider how you can leverage person-to-person networking, by attending local business events, community gatherings, and TV/radio appearances.
- Show your appreciation
Research shows that it’s essential to keep in contact with existing and potential customers. Instead of bombarding their already over-crowded inboxes with one-size-fits-all emails, which will most likely lead to ‘delete’ or ‘unsubscribe’, take a more personal, tailored approach.
When a purchase has been made, follow up with a short mail thanking them and asking how it’s working for them. Offer potential clients one of your products or services free, with a limited-time offer, to capture their interest and ensure your mails are worth reading in the future.
Respond to all reviews and social media posts with friendly and positive comments, which outline how you can make a problem disappear, as they’ll be read by a far wider audience than the original poster. Your response will give potential customers a picture of who you are as a company, as well as promoting your product or service.