3 Ways Hosting Events Can Boost Your Brand Recognition

An estimated 91% of consumers say they have positive perceptions about brands after attending events, according to Finance Online. Increasing brand recognition is essential, as it affects consumer behavior and purchasing decisions. When target consumers recognize and recall a positive experience with your brand, they are more likely to purchase products and services.  

While you can use different channels to create brand awareness, event marketing should be top on your list. Events create a high-touch environment where  companies forge deeper connections with prospects, consumers, suppliers, and other brands. If you are looking to gain recognition, check out these 3 ways hosting company events can benefit your business marketing strategy.    

Creates Opportunities for Customer Engagement  

In a world where consumers have numerous options to choose from, enticing them to become loyal clients is not easy. However, a well-organized event creates new  opportunities to interact with your audience on a personal level. For instance, you can engage in face-to-face conversations with attendees to establish deeper connections and earn their trust. You also get a chance to market your products and services directly to them.  

Additionally, events provide real-life experiences through displays and demonstrations, which are more engaging and easy to recall. The ability to see, touch, feel, and interact with products firsthand, helps consumers gain knowledge about your company. As a result, prospects feel compelled to become your customers and brand ambassadors.  

Increase Reach to a Large Audience 

Both in-person and virtual events increase your reach and create room for a broader audience to engage with your brand. While nothing can replace the trust and personal touch live workshops and conferences offer, consider hosting online events more often. Live streaming an event helps your company get recognition at a global level. 

Nonetheless, virtual workshops and conferences enhance the engagement with local customers who can’t attend an exhibition or seminar in-person because of limited space or travel expenses. Like in-person events,  transforming online conferences into memorable experiences is an excellent way to increase brand recognition. Using high-quality video, live chats, Q&A sessions, polling, and games, you can provide attendees with the knowledge they need to know about your products and services.  

Boosts Social Media Presence and Following  

Creating a buzz about your corporate event is fundamental for reaching your target demographic and promoting your services and products. And there’s no better way than using social media platforms to advertise and promote your events. Advertising a webinar, workshop, or expo via Facebook, Instagram, Pinterest, and Twitter can significantly boost your presence online.   

A general rule is to generate unique hashtags for your virtual or offline event and then include them in your social media posts. This tactic attracts many visitors to your social media pages. Your target audience will respond by liking your page and share posts with their peers. As a result, you get more followers, increased brand awareness, and lead generation.  

Hosting events is crucial for brand awareness because the target audience can interact with products and services directly. When attendees feel, see, and touch your products, they establish meaningful connections. In turn, your prospects become frequent customers and brand ambassadors.

Ryan Kh

Ryan Kahn, known as a career coach and television personality. Ryan Kahn is founder of The Hired Group, author of Hired!