5 Ways Company Events Benefit Your Business

Whether external or internal, company events can benefit businesses in many ways. Many of the world’s largest companies invest in events to keep up morale and to build brand awareness.

But you don’t have to be a Fortune 500 company to benefit from company events. Here are five ways your brand can benefit from organizing events:

1. Boost Team Morale and Staff Retention

Company events help improve staff retention and boost morale. A good example of this is Dyson, which hosts multiple incentive trips for staff each year. They also host an annual award show for employees and arrange to have staff conferences in exotic locations.

During these events, colleagues have the chance to meet their co-workers while learning about the company’s goals and business figures.

Additionally, special events that recognize achievement within the company allow employees to feel valued and respected.

2. Build Brand Awareness

External company events generate interest in your organization and put your name in front of the right people who will connect with your brand. Attendees will also bring friends, which expands your reach even further.

Product launches and experiential events give you the chance to meet with your customers face-to-face, which greatly increases the chance that they will share their experiences on social media.

Couple events with great food, games and other attractions, and your event will be even more memorable.

3. Improve Productivity

Company events give co-workers a chance to bond and relax. Fostering relationships between colleagues will create a more productive and pleasant work environment.

Combining work and play in an attractive setting will also break the monotony and give employees a fresh perspective.

When employees return home, productivity is often increased. Staff has had the opportunity to relax and recharge. Additionally, workers feel more comfortable with one another and are better able to play off of each other’s strengths and weaknesses. This works to everyone’s advantages and boosts productivity.

4. Generate Revenue and Fundraise

Company events give businesses a new way to generate revenue or fundraise for local charities. Event tickets can generate income, and allowing them to be purchased online makes it easier for people to commit to attending.

Fundraising events will benefit the community while boosting your brand’s reputation. It gives your company the chance to support a good cause and build brand awareness.

5. Build Trust

External events can help build trust with potential customers, particularly for new organizations. It doesn’t matter whether the event is big or small, those who are attending will have a chance to connect with one another as well as your brand and its mission.

When start-ups host events, it shows that they are serious about their venture and aren’t a fly-by-night company.

Company events are an investment, and they can be quite expensive, but they are well worth the cost. In addition to boosting brand awareness, such events can expand brand reach and generate revenue for the company. And internal events boost morale while improving productivity. Ultimately, events allow companies to boost their bottom lines.

Adam Torkildson