3 Tips to a Better Forecast for Your Small Business

In stopping to pause and look at how your small business is doing, are you happy with what you’re seeing?

Yes, running a small business is a big challenge no matter how you look at it.

That said are there steps you could and should be taking to improve the outlook of all you’ve worked hard for?

Don’t Look Back with Regret One Day

In taking the steps needed to improve the forecast for your small business, here are three tips to keep in mind:

1. Is customer service an issue?

When you stop and think about the customer service you provide, is it positive or negative? Providing the best in service can go a long way in keeping more of your customers with you for the long haul. Review all the steps you take. That is from the moment a customer starts shopping with you until the checkout process. See if anything is amiss and how best to correct it. Make sure to engage shoppers too. This can be done via in-person conversations. It can also occur with texts, emails and even surveys. Get to know customers and what they expect from you and your small business.

2. Top products

No matter the type of small business you operate it, it is important for you to offer top products. Take for example if you run a salon, spa or similar type of business. Customers will expect to come there and find their visits to be rewarding. If too many of them do not have such experiences, it could lead some or many of these people to go to the competition. So, review things such as a massage table and countless other items. Make sure these things are operating at their best. If you begin to see items that are worn down or even pose a potential hazard to customers or staff, it is time for new items.

3. Make sure money management is good

Even when you focus so much on service and products, there is more to do. Stop for a moment to think about how well you do managing money. Unfortunately, some small business owners and good money management do not go hand-in-hand. That said you need to do a good job of handling money from day one when you open your business to when you move along from it. So, review how you’re doing with handling money. For instance, are you running up any sizable debt as a small business owner? If the answer is yes, it is now time to change this. One of the typical areas of concern would be credit card debt. Look to see if you have big credit card debt tied to your business. If you do, work to pay it down fast. The same would be true of any small business loans you took out. Finally, do your best to get discounts on supplies you buy for your operation.

In improving the forecast for you, much of it will come down to old-fashioned commonsense at the end of the day.


Dee is a well-respected business journalist with a deep understanding of global financial markets and a talent for uncovering the stories behind the numbers. With over 20 years of experience covering the business beat, Dee is known for his in-depth reporting and analysis of industry trends, as well as his ability to make complex financial concepts understandable to a wide audience.