3 Mistakes to Avoid When Naming Your Business

Starting your own business is an exciting endeavor, and one of the most important decisions you’ll need to make is choosing a name for your company. Your business name is your business identity and it will hugely impact your success. That’s why you should put some thought into it and avoid the following common mistakes:

Imitating Another Business

The most crucial aspect of a business name is uniqueness. Research and ensure your preferred business name isn’t already being used by another business within or outside your industry. If your business name is too similar to that of another business entity, it could lead to confusion and legal issues down the line. 

Here’s how to create a unique business name:

  • Brainstorm potential names: Don’t worry about getting the perfect name at this point. Just create a list of as many names as you can think of.
  • Do a thorough online check: Check social media, websites, and trademark databases to ensure the name you pick doesn’t already exist somewhere else. 
  • Combine names or make up your own words to create something memorable. Some people even use their names as the official business name.
  • Consider adding a descriptive word to convey the nature of your brand to potential customers.
  • Think about what sets you apart from the competition and add that to your business name. 
  • Create a business name online using a store name generator.
  • Ask friends and family for ideas. You may also hire a creative copywriter to help you with this job. 

Not Considering the Potential for Marketing and Branding

The name you choose for your business should not only be memorable and easy to pronounce but also relevant to your industry. The rule of thumb is that optical clinics and IT companies should have “opti-” and “tech” prefixes or suffixes. Research what name combinations your industry uses, so that you don’t end up marketing a real estate agency whose name makes it sound like a cyber cafe. 

In short, consider how your business name will sound when people pronounce it, as well as how it will look on your website, business cards, and other marketing materials.

Not Being Mindful Of Connotations and Cultural Differences

If you plan to expand your business beyond your country or culture, don’t forget to consider cultural differences. Think about how the name will be perceived elsewhere. Remember that some phrases or words that are innocent in your language or culture may have totally different or negative meanings in another culture. In addition, some images and symbols commonly used in one culture may be viewed as offensive and inappropriate in another. If you’re not familiar with the cultural differences and connotations of the name you’re considering, it’s a good idea to do some research or seek advice from someone who is familiar with the culture in question. This can help ensure that your business name and branding are appropriate and effective in all markets.


Selecting a business name is a crucial step when building identity for your business. To ensure that you choose a unique and effective name, it’s important to research and consider factors like branding, marketability, and cultural appropriateness. By avoiding common mistakes such as choosing a name that is too similar to another business or ignoring cultural differences, you can choose a business name that will help your company stand out and attract customers. Ultimately, the right business name is a valuable asset, so it’s worth putting in your time and effort into choosing a name that aligns with your values and business goals.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.