3 Creative Ways to Promote Your Business

Marketing and promotion is more than necessary if you want to take your business to the next level. However, many current marketing tools are growing stale and you may need something a little more unique to help your business stand out from the rest. If you’re looking to market your business but you need some fresh ideas, here are three creative ways to promote your business.

  1.  Customize a Variety of Promotional Products

Promotional products are a surefire way to market your business. People love getting free things, no matter what type of product it is. Putting your logo and business information on these products helps to increase exposure in your area and also makes sure that potential customers have your contact information on hand at all times. From pens to t-shirts, the world of promotional products is yours to take advantage of to help you promote your business.

To begin looking for a massive manufacturer who can handle your customized products, take a look at a company such as Premier Glow. Premier Glow handles all kinds of products that can be customized to attract more customers to your business. They even have a host of party products for business owners who want to improve their reputation and look cooler. Keep in mind that more popular products are going to help the news of your business spread. The better the product, the better the promotional strategy.

  1. Reach Out to Other Local Businesses

In general, business owners view other businesses as potential enemies stealing away their customers. However, it is often the case that other businesses in your area are actually potential marketing tools that remain unused. Word of mouth spreads fast and even if your local businesses are not in your own market, you never know if one of their customers is in need of services similar to yours.

For example, let’s say that you run a cupcake business and you’ve just reached out to a lawyer in Topton, PA. Even if that lawyer has no need for someone who sells cupcakes, they might have a client who has just mentioned that they need goods for a birthday party. Since the lawyer knows you personally and has your business information, they can then refer you to their client. Reach out to other local businesses and you may be surprised by the outcomes.

  1. Do a Public Stunt

Stunts or events are a great way to bring attention to your business, especially if that stunt becomes viral online and makes an impact on people. When it comes to stunts or events, there are no limits to what you can do, as long as it is not illegal. For example, you can do something as big as hosting a public event in your area or you could do something as simple as painting a mural that will stand out on the side of your building to oncoming pedestrians. No matter what it is that you choose to do, make sure that it is inspiring and that it convinces people to come to your business rather than to your competitors’.

Promoting your business can be difficult if you are just starting out and are unsure of how to break free from traditional marketing structures. Using the three tips above, you will have more than enough information to begin promoting your business successfully and attracting the customers that you want. Remember, the key is to stand out and form connections. These are surefire ways to attract the buzz that you need to get your business up and running!

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.