25 Power Words to Use in Your Sales and Marketing Copy

Happy Wednesday!  I am soooo glad that this week is almost coming to a close.  It has been a pretty busy one.

As I am sure you are aware, businesses revolve around selling a product or service.  When it comes to writing your sales letters and marketing materials the words that you use can help turn cold prospects to hot leads or even compel someone to buy your products and services.

What are Power Words?

Power words are described as terms that you can use in your sales material that basically get people to take action – in form or another.

For today’s blog post, I have scoured the web and have compiled a list 25 Power Words that you can use in your small business sales and marketing copy:

  1. Free
  2. Guaranteed
  3. Incredible
  4. Powerful
  5. New
  6. Revealed
  7. Proven
  8. Ultimate
  9. Uncovered
  10. Profits
  11. Results
  12. Breakthrough
  13. Easy
  14. Exciting
  15. Power
  16. Turn Key
  17. Top
  18. Winning
  19. Solution
  20. Quality
  21. Instant
  22. Benefit
  23. Convenient
  24. Improve
  25. Master

I hope that these words can get you on your way to drafting up an awesome sales letter or marketing materials to start bringing in more profits for your business.  Make it a GREAT Day everyone!

Must-Read Books on Sales and Marketing 

As an entrepreneur, it is important to invest in yourself.  I am rounding up a list of excellent sales and marketing books that will help you should consider adding to your library.
1.   Youtility: Why Smart Marketing Is about Help Not Hype
In this book, Jay covers tips on how to make yourself a “Youtility” to your customers by building up a reputation with your community and potential customers by constantly providing information, tips and etc of value.


2.  Ogilvy on Advertising
David Ogivly is one of the BEST sales and copywriting experts of his time and has written sales copy for Schwepps and Rolls Royce to name a few.  This is one book that you should definitely pick up.

3.  Permission Marketing: Turning Strangers into Friends and Friends into Customers
In his uber popular book, Seth Godin discusses how marketing has changed and that people are now “picking and choosing” what they want to hear and essentially dismissing the rest.
If you want to make sure that people are taking notice to your messages, be sure to grab a copy of this book.

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.

Click Here to Leave a Comment Below 2 comments
Brent White

Thanks for sharing some great information here. It’s really true, that we should choose our words wisely before we speak, and especially before we put them down into print on our website(s).
Think I’m going to change my name to FREEman NEWman, what do you think?
Brent White

    Chic Geek

    Go for it Brent! 🙂


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