15 Predictive Analytics Software Options and What You Need to Know About Predictive Analytics

Make tracking, analyzing, and predicting the behaviors of your customers easier than ever before with the right predictive analytics software. 

Companies across all industries rely on analytics to tell them what’s working, and what’s not. In fact, you’re probably sending a good bit of time every month pulling data and analyzing that to see what the prior month’s performance was. 

It can be a painstaking process. Especially when you work for a large company that has hundreds of thousands of data points every single month.

Luckily, it doesn’t have to be this way. 

You can now find software that will not only track and analyze your customer data but will also predict future customer needs. It’s all made possible with the help of advanced technology such as artificial intelligence, machine learning, and predictive analytics. 

These analytic platforms can quickly analyze customer data to identify patterns and trends. The system can then predict what a customer’s next move will be, or what segmentation group they should be included in — all without your intervention. 

In this article, we’ll take a look at 15 analytics software options and then breakdown how this type of software can improve your marketing strategy. 

Here’s an overview of what we’ll cover: 

  • 15 predictive analytics software systems to know
  • Why you need an analytics software
  • How predictive analytics can improve your current marketing efforts

15 Predictive Analytics Software Options

Predictive analytics can be used to improve business and decision making in nearly any industry. In this section, we’ll take a look at a number of different predictive analytic software platforms to help you determine what solution may work best for your company. 

  • Listrak

Listrak’s predictive analytics software will help turn your data into meaningful and engaging interactions with your customers.  

Learn and understand your customers on a more personal level to better improve their experience and your campaign results. Image courtesy of Listrak

Listrak’s predictive analytics software uses advanced technology including artificial intelligence, machine learning, and predictive analytics to improve your marketing. You can integrate your email and mobile marketing efforts into the platform making it a one-stop-shop. 

Software capabilities: 

  • Harness historical and real-time customer data to provide a more personalized experience
  • Predictive models designed to help predict future spend, lifecycle stages, likelihood to purchase, open rates, and much more 
  • Optimize campaign send time based on previous behaviors for the best results
  • Provide product recommendations to increase sales

Things to consider: 

  • A good solution for companies of all sizes
  • Pricing varies based on specific needs and contract
  • Provides a wide range of predictive marketing capabilities
  • Training and support teams available as needed

If you’re looking for analytics software that will allow you to integrate all your marketing needs and allow you to better predict customer needs, you’ll definitely want to consider Listrak. 

  • SAP Analytics Cloud

SAP Analytics Cloud is a predictive analytics software designed for companies across various industries who are looking to improve business decision making.

SAP Analytics Cloud is a great solution for companies looking to improve their decision making across the board. This platform works well for companies who are not only looking to improve sales and marketing efforts but also predict financial and human resources data as well.

Software capabilities: 

  • Track and organize KPIs via interactive dashboards that provide real-time data and updates
  • Identify customer trends and insights with machine learning technology
  • Forecast and plan for future growth 
  • Increase productivity by enabling data-driven decision making
  • Make informed decisions based on audience and customer analysis

Things to consider: 

  • A good solution for companies all of all sizes
  • Price: Business Intelligence plan is $22 per month, Planning plan is $148 per month, and custom plan pricing is available upon request
  • Has solutions for multiple industries: finance, human resources, operations, sales, and marketing 

If you’re looking for software that provides you with intelligence beyond marketing and customer data to improve your business, SAP Analytics Cloud is a great solution. 


The IBM SPSS predictive analytics software makes it easy to gather and analyze data through advanced statistical analysis. 

Predictive analytics software can be used for nearly any business need. From predicting business outcomes to tracking and understanding employee productivity. 

IBM SPSS boasts an easy to use and flexible platform that can be used no matter your skill level. With the help of the IBM SPSS platform, you can use data like you’ve never imagined and it’s easier than you ever thought. 

Software capabilities: 

  • Predict customer behaviors, patterns, and trends based on historical and real-time data collection
  • Natural language processing allows you to integrate social media and text marketing sources in your models 
  • Use predictive analytics to make smarter decisions across all business needs
  • Respond to every situation quickly by leveraging real-time data 

Things to consider: 

  • Best for enterprise-sized companies 
  • Pricing is based on contract
  • Solutions available for enterprise companies, analysts and researchers, academic institutions and students

If you’re looking for a platform that makes data simple and allows you to improve your marketing and business processes, IBM SPSS is an option to consider. 

  • Alteryx 

Alteryx offers comprehensive marketing analytics software that will help improve your customer targeting, response, and ROI.

Gain insights and better understand your customer data to predict and automate your customer interactions with data science. 

Combine all of your customer data into one location to better serve their needs. From digital tactics to data from your sales teams, you can provide a more comprehensive experience by combining and analyzing this data together. 

Software capabilities: 

  • Easily gather data from various marketing systems such as social media, email, Salesforce, and more
  • Improve customer segmentation to target only those with the most potential
  • Implement A/B testing to learn what works and improve campaign performance 
  • Create predictive models to determine future buying behaviors

Things to consider: 

  • Best for mid to large-sized companies
  • Pricing: Designer plan starting at $5,195 user/per year, Alteryx Server plan starting at $78,975 per year
  • Offers solutions for industries beyond marketing including financial services, healthcare, retail, transportation and logistics, oil and gas, and the public sector

If you’re looking for a platform that integrates well with all of your other marketing efforts, that will take your predictive modeling to the next level, consider the Alteryx Platform. 

  • Infer

Infer uses artificial intelligence to improve lead scoring and help you identify the most qualified leads to grow revenue. 

Attracting and managing new leads is a big part of improving your marketing efforts. Infer makes it easier than ever with the help of advanced technology.

Lead scoring can help you identify what customers are ready to purchase and who needs a little more nurturing. Infer helps you understand where your customers are in their purchasing journey and lets you market directly to their needs. 

Software capabilities: 

  • Understand where customers fall within the sales funnel
  • Easily connects with your marketing automation platform and CRM 
  • Machine learning capabilities will help you identify customer behavior patterns
  • Create roadmaps for every lead to improve lead scoring 

Things to consider:

  • A good platform for businesses of all sizes
  • Pricing is based on company needs
  • Provides a free ROI calculator to see just how predictive lead scoring can benefit you

If you’re looking to improve lead scoring and nurturing, you should check out the capabilities of Infer’s software. 

  • Tableau Server

Tableau Server’s predictive analytics software uses data management to provide you with the most up-to-date data to drive business decisions. 

Automate your current processes then track and manage your campaigns with real-time data to continuously improve your efforts. 

Tableau Server allows you to connect the data from all of your marketing efforts to improve reporting and future campaigns. From managing digital marketing campaigns to tracking monthly KPIs, you’ll have everything you need in one place.

Software capabilities: 

  • Connect data across platforms for one comprehensive and standardized reporting process
  • Manage campaigns with a marketing campaign activity calendar
  • Understand blog performance 
  • Track and monitor KPI with a dedicated marketing dashboard

Things to consider:

  • A good solution for companies of all sizes 
  • Pricing: varies depending on needs but individual plans start at $70 and team and organization pricing starts at $70 with additional add-ons available
  • Integrates well with other platforms 
  • Provides data resources for various departments and industries 

If you’re looking for a central location to funnel all of your marketing metrics, Tableau Server is a great option. 

  • EverString

The EverString predictive analytics software helps you to identify, segment, and prioritize your total addressable market to access the most reliable sales and marketing intelligence. 

With EverString, you can learn more about your B2B customers and better target their needs. You have the data you need from finding new customers to improving your current account-based marketing. 

Designed for B2B companies, EverString can help improve your account-based marketing efforts to identify the right prospects. Know exactly what accounts are most likely to result in sales and send your time targeting them. 

Software capabilities: 

  • Identify and target high-potential accounts to engage them with relevant, timely programs
  • Build data-driven models for your customer profiles
  • Use intent data to know what customers are motivated to purchase the product or service you’re selling
  • Identify new customers based on your existing customers to reach new markets

Things to consider: 

  • A good solution for B2B companies who focus on account-based marketing
  • Pricing is based on contract
  • In addition to marketing, solutions can be used for master data management, underwriting, finance and compliance, government and more

If you’re a B2B company that is looking to improve your account-based marketing efforts, you should checkout EverString. 


KNIME offers predictive analytics software that allows you to build workflows to better understand your customers and improve daily business needs. 

Create workflows to gather and target the customer data you’re looking for. From identifying customer churn rates to making sure your pricing is competitive, KNIME helps you reach your full potential. 

KNIME allows you to easily create and reuse workflows to gather data from multiple sources and leverage machine learning and artificial intelligence to better your marketing efforts.

Software capabilities: 

  • Customer churn analysis and predictions
  • Social media sentiment and follower analysis
  • Shopping cart analysis and recommendation engines
  • Price benchmarking to ensure you’re providing competitive product pricing

Things to consider: 

  • A good solution for companies of any size
  • Pricing is based on specific needs and contracts
  • Offers solutions for various industries including finance, manufacturing, healthcare, government, and more 

If you’re looking for a software solution that will allow you to create visual workflows that you can reuse and recycle, KNIME is a product you’ll want to consider. 

  • Singular 

Singular provides data management software that allows you to see a holistic view of how your marketing efforts are performing in one central location. 

Tracking ROI lets you know if your marketing efforts are working or not. Knowing how each platform is performing will help you identify what is working and what might need a little extra help. 

It’s important to keep your ROI and revenue numbers in mind, and that’s exactly what Singular helps you do. You can easily track what efforts are working and which ones may not be worth the time and money you’re investing into them — all while better understanding the needs of your customers.

Software capabilities: 

  • Integrate platforms to connect all of your data, both offline and online, for a compressive customer view
  • Review ROI analytics across sources to see a holistic view of your marketing performance
  • Re-engage, retarget, and find new prospects with audience management solutions
  • Track and measure mobile marketing across the entire customer journey

Things to consider: 

  • A good solution for companies of all sizes
  • Pricing: their standard plan start at $799 per month, but there are options to customize your own plan based on your business needs
  • Allows you to connect data from both online and offsite customer interactions 

If you want an analytics software that provides you with clear insight into your marketing performance and ROI, look no further than Singular. 

  • Funnel

Funnel’s software allows you to integrate all of your marketing efforts into one platform that allows you to easily pull your data whenever you need it. 

Breakdown all the noise and easily report on your data in one central location. You can quickly see how each outlet is performing and feel confident reporting out to business leaders as often as needed. 

Bring all of your data together in one central location with the help of Funnel. From there, you can begin to map and group data to improve tracking and reporting.

Software capabilities: 

  • Utilize data mapping solutions to clean, map, and group your data 
  • Create custom dimensions to easily group your marketing data 
  • Automate and pull your reporting with easy to use dashboards
  • Integrate your other marketing platforms to keep all of your marketing data in one place

Things to consider: 

  • A good solution for any sized company
  • Pricing: the Standard plan is $499 per month, Business plan is $799 per month, Professional plan is $99 per month, and Enterprise plans can be custom created 
  • Has solutions available for agencies, eCommerce, retails, data analysis/BI, and digital marketing 

If you’re looking for a solution to help track multiple marketing efforts and easily report out to business partners and stakeholders, add Funnel to your list. 

  • TapClicks

With TapClicks you can analyze the performance of your marketing, identify any potential issues, and find opportunities for optimization. 

House all of your marketing and web analytics in one place to see a comprehensive view of your current efforts.  

Automatically set up reports to keep your analytics top of mind and quickly identify any issues or opportunities within your campaigns. With the ability to integrate over a thousand different data sources, you’ll be able to see all of your marketing efforts from one dashboard. 

Software capabilities: 

  • Track marketing campaigns to prioritize action and calculate ROI
  • Export and schedule reporting to automatically receive the data you need, when you need it
  • Integrate all of your marketing data into one unified dashboard for a single source of information

Things to consider:

  • Good for companies of all sizes
  • Pricing based on customized needs
  • Provides integration with various data sources 

If you’re looking for a software solution that allows you to automatically generate reporting across all of your marketing efforts, TapClicks is a great option. 

  • BirdEye

BirdEye analytics software helps you turn customer feedback such as ratings, reviews, and surveys into business insight to better your brand experience. 

Gather customer feedback on valuable data to help improve business. Whether it’s burnt pizza or irrelevant offers, it’s an opportunity to improve. 

Understand how customers view your company through real customer feedback to identify areas of success and areas for improvement. Make data-driven improvements based on this feedback and track changes in customer attitudes towards your business. 

Software capabilities: 

  • Sift through mass amounts of data to understand the sentiments expressed in customer feedback
  • Understand your company’s strengths, weaknesses, and trending topics
  • Identify positive and negative customer experiences through feedback and surveys

Things to consider:

  • A good solution for any size company
  • Pricing is based on specific business needs
  • Get real-time insights from your customers to help improve your business reputation

Although a little different than the other platforms we discussed, BridEye is a good option for companies looking to build and improve their image. 

  • Pyze

Pyze’s analytics software helps businesses sort through mass amounts of data to help identify opportunities and understand how customers are engaging with multiple platforms.

Quickly and easily see how your customers are interacting with all of your platforms in one location. See how customers are interacting across the web, mobile, and even tv apps. 

From creating omnichannel campaigns to automating segmentation and sending intelligent messaging Pyze provides companies with an array of data. 

Software capabilities: 

  • Automate your customer segmentation to learn more about your customer usage, revenue, and key metrics
  • Create omni channel campaigns based on customer journeys to drive sales
  • Send customers the right message, at the right time with intelligent messaging
  • Gather data on all of your digital platforms in one, easy to use dashboard 

Things to consider: 

  • A good solution for all company sizes
  • Pricing is based on specific business needs
  • Software options available for B2B businesses, digital transformation, and consumer applications

If you’re looking for a platform that offers cross-platform analytics and can help automate your processes, Pyze is a software you should consider. 

  • Yext Analytics

With Yext Analytics, you can see a comprehensive view of how your customers are interacting with your business online. 

Yext Analytics allows you to measure how well you rank in search and see the facts that consumers see about your business. Access customer data such as conversions, page analytics, and much more.

Software capabilities: 

  • Convert and retain the customer by providing dynamic answers wherever they search
  • Customized dashboards and report building capabilities
  • View page, listing, and review analytics to gain better customer insights
  • Use your data to see how you stand up to the competition

Things to consider: 

  • A good solution for businesses of all sizes
  • Pricing: there are four different solutions, but you must contact for pricing
  • Serves customers across multiple industries including financial services, food service, healthcare, hospitality, retail, small business, and mortgage 

If you’re interested in seeing how customers are engaging with your brand across your online platforms, Yext is a great option. 

  • AgencyAnalytics 

AgencyAnalytics is an analytics software that is designed with agencies in mind. Easily create reporting and dashboards for your clients to track campaign progress at their own pace. 

Tracking all of your key data points in one easy to use analytics platform. 

Designed with agencies in mind, AgencyAnalytics allows you to track and manage all client data in one centralized location. Easily create and automate designated dashboards that provide only the content you want them to see. 

Software capabilities: 

  • Automate your monthly reporting to keep clients and stakeholders up-to-date
  • Connect all of your frequently used marketing dashboards and customize them for each client’s needs
  • Utilize a variety of SEO tools to improve client SEO ranking
  • Available reporting tools for SEO, PPC, social, email, call tracking, and reviews

Things to consider: 

  • This is a solution designed for agencies and freelancers
  • Pricing: the Freelancer plan is $49 per month, the Agency plan is $149 per month, and the Enterprise plan is $399 per month
  • This is a great tool for reporting out to clients

If you’re a freelancer or agency looking for an analytics platform that will let you easily share content with your clients, this is your tool. 

Here’s Why You Need a Predictive Analytics Software

To successfully use predictive analytics, you need to have good customer data. But to get good data, you need to sort through the bad.

That means endless hours spent analyzing spreadsheets and making assumptions based on the behaviors and interactions of your customers. Just to start over the next day. 

It might not seem like a big deal at first, but having the ability to automate your data mining is a huge opportunity. When you think about the fact that 2.5 quintillion bytes of data are created every day, you quickly realize the sheer volume of information to analyze and digest. Image courtesy of Quora

Depending on the size of your company and the number of customers and data points you’re looking to understand — this could be a huge task. 

In fact, when you consider there are over 2.5 quintillion bytes of data created every day, to stay up-to-date with your customer needs you’d likely need a full team running and analyzing data almost 24/7. 

But it doesn’t have to be that way. With the help of the right predictive analytics software, you can not only save time in data mining but also improve the customer experience with real-time engagement. 

In a nutshell, predictive analytics software uses all your data, both historical and real-time, to learn, understand, and predict the future needs of your customers on a personalized level. While it is a complex process that involves things like artificial intelligence and machine learning, investing in a platform allows you to automate these processes. 

Predictive analytics can be very powerful and allow you to learn more about your customers than you ever thought possible. As you and your analytics software continue to learn more about your customers, you can improve targeting efforts and only send them the most relevant information. 

Here are a few things that predictive analytics will allow you to predict that can help improve your current marketing efforts: 

  • Better calculate the customer lifetime value
  • Understand what customers wait for coupons to purchase coupon 
  • When a customer is likely to change lifecycle stages
  • Identify customer who may soon become inactive
  • Know what content customers are more likely to engage with

While this is only a small list of what the right predictive analytics software can help you accomplish, it’s all valuable information. Let’s take a closer look at some of the key features you can expect to see from investing in predictive analytics software. 

How to Improve Your Marketing With a Predictive Analytics Software

When looking to invest in predictive analytics software, it’s important to understand how the right software can improve your current marketing efforts. If you don’t know what to expect, you can easily lose sight of your goals and find yourself with the wrong software. 

In this section, we’ll take a look at a few of the different ways you can use predictive analytics to improve your current marketing efforts. 

Improve Customer Segmentation

The better you segment your customers, the better you can communicate with them on a more personalized level. With the help of the segmentation, you can improve engagement rates, target customers based on their stage in the sales funnel, and ultimately increase sales. 

Using segmentation to market to a specific audience group can generate 2x the sales

Providing your customers with a more personalized experience and marketing to their wants and needs will result in more sales. Predictive marketing can help take your segmentation to the next level and make a big impact on your bottom line.  Image courtesy of Higher Logic

Using predictive analytics can help improve and automate your segmentation efforts. By automatically identifying your customers’ interests, wants, and needs you can provide more meaningful communication. This will also lead to higher engagement and conversion rates for you. 

You no longer have to sift through spreadsheets trying to fill in customer data based on their most recent interactions with your company. With predictive segmentation, you can automate and take the guesswork out of the process and group customers based on historical and real-time actions and behaviors. 

Here are a few key data points that predictive segmentation can consider:

  • Geographic data
  • Recent browse behaviors
  • New vs. returning visitors
  • Lifetime value
  • Purchasing history

Using predictive segmentation will allow you to better personalize content and provide your customers with the most relevant brand experience and help you see higher conversion rates. 

Improve Content and Personalization

Providing your customers with a personalized experience is quickly becoming one of the most important marketing tactics. In fact, many customers have identified that having a personalized experience with a company is very important. 

59% of customers say tailored engagement based on past interactions is very important to winning their business.

Luckily, with predictive analytics, you can easily take your current personalization to the next level. 

That’s because, with the help of technology such as machine learning, your predictive analytics software can learn more about your customers and automatically provide the most relevant content. 

Personalization starts with providing your customers with the right content. Predictive analytic software can help you identify what that content should be and when to send it. When done right, predictive content can provide you with a number of benefits from higher click through rates to increase revenue. 

Predictive content is a great way to increase your metrics. From email to website revenue — sending your customers the right content can make a big difference. Image courtesy of SlideShare

Here are a few examples of how predictive personalization can work:

  • Identifying customers who will only make a purchase with a coupon, and sending them coupons to entice a sale
  • Optimize email sending times to reach your customers when they are most active
  • Sending the right content at the right time to help move a customer to the next stage of the sales funnel

If there’s one thing that you need when it comes to predictive analytics software, it’s the ability to improve personalization and provide your customers with the right content at the right time. 

Are you ready to make the investment to better your analytics? 

Analytics are vital to business growth. If you aren’t tracking how your marketing efforts are performing, you’ll never know where you need to make improvements. With the right predictive analytics software, you can easily see what’s working, what’s not, and adjust to improve your overall metrics. 

So what are you waiting for? This list will give you a great place to start, but you need to do the research to find what analytics company fits your company’s needs.

Annika Bansal

Annika "The Chick Geek" is the founder of AnnikaBansal.com. Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.