Why You Should Consider VPN in Your Digital Marketing Toolkit

Everyone who works in the digital marketing industry knows that most if not all of their work happens online. Whether you’re a beginner who is building your social media strategy or a seasoned pro looking for new ways to improve conversion rate for a client, you are going to need the internet.

It is, therefore, necessary to include VPN in your online marketing tools.

Before learning about its benefits, your question might be “What is VPN and its meaning?” 

VPN stands for Virtual Private Network. In simple terms, its main purpose is to keep all your data and traffic secure. 

What Is the Role of a VPN in Digital Marketing 

With a VPN, you don’t have to worry about hackers and other cybercriminals accessing any information you wish to keep safe. It acts as an impenetrable tunnel that no outsider can go through. Additionally, it improves your anonymity as it changes your IP address with another that comes from your VPN server. There’s a lot more that a VPN can offer you and your digital marketing business. Read on to find out about them.

10 Ways Marketers Can Benefit From VPN Use

1. Improved Security

Security is a big thing in the digital marketing world, especially because you handle sensitive data not only for your organization but your customers as well. A VPN can greatly improve online security for you. With a VPN’s complicated encryption algorithms you can be sure that you can browse privately and any information you send and receive are safe.

2. Organic Ranking

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A VPN not only offers security but also access to vital information, including organic ranking in any and all search engines, but it also delivers “near me” search results wherever you are. For instance, even if you are in Beijing, you would still be able to find local results for Los Angeles because a VPN can trick Google into thinking you are in the area you want to target.

3. Competitor Matching

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It is only natural that you want to keep an eye on how your competitors are doing. It’s necessary if you want to remain ahead in the game and you want to keep track of your competitors’ campaigns. Even if you are not stealing ideas, you wouldn’t want your competitors to know that you are checking them out. The use of a VPN will ensure that the competitor research you are doing will not be noticed.

4. Search Engine Marketing

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Did you know that on average, businesses make $2 in revenue for every dollar spent on Google Ads? Placed above organic results, Google ads get clicked often and generates 150% as many conversions as organic search results. But how can a VPN help you in this area? Well for one, you can use VPN to learn who dominates the top position and which particular ad copies are working for them. You’ll also find out more about the potential of the market based on the competitiveness in that niche.

5. Prompt Link Building

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You know how important building authority links is for digital marketers but it’s not the easiest task, especially as there are websites that do not allow creating multiple links. This problem is no match for a VPN. Because it replaces your true IP address, it’s going to be easy for you to visit even those restricting websites anonymously and create links.

6. YouTube Advertising

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YouTube is second only to Google when it comes to popularity as a search engine, thanks to its incredibly wide reach. It is also preferred by many marketers, thanks to its customization and targeting features, as well as its affordability. If your client is from another region or country or is planning to expand, you would have to understand what approach works in that particular area. Without a team working on location, you would not be able to study your competitors’ YouTube ads without a VPN. A VPN will enable you to study customers’ intent and buyer persona no matter where your target may be.

7. Social Media Account Protection

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You can prevent hackers from penetrating your network and stealing all your social media account passwords with a VPN. With a VPN, it doesn’t matter what network you use because your connection can be encrypted for security. It can provide double-layer protection for communication apps you use on your devices so you hackers and other third-parties won’t find any vulnerable spots when it comes to your social media accounts.

8. Risk-Free Remote Working

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It is the norm for many digital marketing agencies to work remotely. It’s easy and convenient but it does come with risks, too, especially if you or some of your team members connect to public Wi-Fi often. You can use a VPN to connect to your office network so you can securely access all the data you need without fear of any cyber threats.

9. VPNs for Specific Industries

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Perhaps not all industries have a need for VPNs but digital marketers know that for those that are mostly running online, VPN is a must. It is now a contributing factor in the way people shop or browse for products online. There are certain e-commerce sites that changes the price of products based on the location of the buyer or the frequency of visits. A VPN can help avoid such price increases.

10. Limitations

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There are indeed a number of advantages that a VPN can offer marketer that makes it a necessity. It is worth noting, however, that a VPN is not intended to solve all the problems you may have. There are some VPNs that may be enticing because they’re available for free but all your internet traffic can be accessed by the VPN provider. The key is to spend time learning about all your VPN options so you can make the right decision in choosing one that does not log your traffic and has great feedback from those who are using them.


It is safe to say that a VPN is among the top web accessibility resources and tools that you, as a digital marketer, should have. From the security it provides to the access to SERPs anywhere in the world, the benefits are just too awesome to ignore. 

Remember, though, that not all VPN services are created equal and it is essential to know as much as you can about the ones that you are considering if you want to enjoy the benefits of a VPN minus the risks that poor privacy policies entail.

Author Bio:

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Vincent Sevilla is a professional graphic designer and inbound strategist for Grit.ph. His goal? To innovate ideas, create good music, and to travel to all the best places in the Philippines.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.