Why Email Marketing Continues To Stay Relevant In 2022

Digital marketing has evolved by leaps and bounds over the years. Today 93 percent of the population from groups 15-30 use the internet daily. The medium of digital ads has been fine-tuned to pitch your products to the right audience. You might wonder, in the era of social media platforms, why bother about email marketing?

Email marketing is one of the oldest forms of digital marketing. It is almost as old as the invention of the internet. The best email marketing platforms should enable you to get the masses who might be interested in your product and services. Many have shifted their focus to social media marketing and ignored email marketing altogether. However, email marketing continues to be an effective medium to reach the targeted market segment. 

What is Email Marketing?

It is a form of direct marketing that utilizes email to promote products and services. It acts as a soft sell wherein you educate your audience and keep them engaged over the brand value. It also lets the business share updates, success stories, launch details, and offers with its customers or audience. 

Best Email Marketing Services 

Email marketing software continues to be a crucial part of digital marketing strategy even after decades. It should be one of the first additions to your marketing campaign across various businesses and industries. Different email marketing services make the process cost-effective, quick, and effective. They can have a significant impact on your digital campaign. They have features and abilities that streamline the process of email communication. These services help you identify potential leads, nurture the bond further, and convert them into profitable deals. 

They have a vast range of features depending on the package you choose. However, even the basic package has features related to the automation of email communication, subscription, and general notifications. However, monitoring, integration, analytics, and campaigns are a few of the features available with upgraded versions. 

Following are some examples of what the best email marketing platforms should have :

  • Advanced Automation

It should enable you to deliver personalized and unique email experiences quickly. And have built-in email automation, tracker, and CRM. So, you can send a welcome kit, enable tracker tags, and fetch performance reports and sales analytics. It should help segment data to identify conversion-ready audiences. 

  • Free Instant Messaging

It should provide instant messaging features and email marketing tools that help grow your business. It is your best bet if you have an audience that would cherish instant chats and an email campaign. It should have personalization features that help you to identify the target audience. And additional features such as email templates, a drag-and-drop email interface, tracking, contact segmentation, and SMS/Whatsapp Marketing. 

  • Pre-built Email Workflow

It should have a personalized email and SMS service provider that provides a seamless workflow for brands of all sizes. The pre-built operations should save time and be ideal for growing revenue. The email builder must generate organic content that is right on target. It should have additional pop-up notification integration that allows you to redirect your audience to convert the site audience. It must empower you with helpful insights to make informed, data-driven decisions. It must enable you to integrate all your digital profiles with a single click allowing ease of management. 

Bottom Line

Email marketing services persist in being a critical part of the business. They help build strong relationships with customers. They help maintain the buyer’s journey through solid communication. They continue to develop the services further with evolving trends to provide more valuable tools that engage with the fragmented target audiences. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.