Why Businesses Should Consider GPS Fleet Trackers

In recent years, technology has transformed the ways in which businesses operate.

Innovative video conferencing solutions are used to connect office environments with remote workers, while barcode scanners are dramatically increasing the speed and efficiency of warehousing processes. Perhaps more importantly, GPS trackers are being used to improve delivery times and meet growing customer expectations.

This innovative technology allows fleet managers to keep a watchful eye on their vehicles at all times, picking up signals from a network of orbital satellites to pinpoint their exact location in real-time. Helping businesses to manage and monitor their fleet much more effectively, GPS trackers are proving essential towards beating competitors and keeping up with the speed of modern eCommerce trends.

But why exactly have GPS fleet management systems become so important to the success of your business?

Increase Customer Satisfaction

Managing a fleet of vehicles certainly doesn’t come without its challenges. Traffic congestion and unexpected roadworks will inevitably result in frustrating delays and higher fuel costs, while vehicles in need of maintenance run a serious risk of breaking down while out in the field.

Fortunately, GPS trackers will make you aware of these issues as soon as possible, helping you to plan more effective routes and reduce the amount of vehicle downtime. By monitoring your vehicles’ real-time movements and flagging up any potential issues out on the road, GPS systems allow you to improve the efficiency of your fleet and avoid any unnecessary delays.

Of course, such a seamless delivery service will inevitably lead to much happier customers, while GPS tracking also allows you to provide live delivery updates and offer much more accurate arrival times. Additionally, this enhanced level of communication can result in faster response times to any customer requests or urgent situations, since you can simply monitor the position of your fleet and deploy the nearest vehicle.

Improve Driver Behavior

Back in 2012, a study from Aberdeen Group found that 50% of businesses use GPS trackers to monitor the speed of their vehicles, while 38% also use the technology to check on the time spent idle. When drivers know they’re being monitored, their much likelier to operate productively and follow the proper procedures.

Fleet GPS systems can notify you whenever a driver ventures off course, while also monitoring the speed, fuel consumption and route of all your vehicles. Not only will this level of control help you to improve productivity and encourage good driver behaviour, it also ensures you can respond quickly to any accidents by directing the emergency services to their exact location.

Keep Your Vehicles Protected

GPS trackers are commonly used to keep vehicles and assets better protected, allowing owners to pinpoint their exact location in the event of a theft. While fleet trackers are perhaps primarily used to improve delivery processes and keep a watchful eye on driver behaviour, they also act as an invaluable security measure.

According to the old Aberdeen Group study, 26% of people use their fleet trackers to improve vehicle security, compared with 57% who use the technology to keep track of vehicles in the field. Although they perhaps wouldn’t prevent the initial theft of a vehicle, GPS trackers will allow you to pinpoint its exact location and significantly improve the chances of its recovery.

In fact, GPS systems can be used to protect your vehicles in other ways, notifying you as soon as a particular vehicle is due for servicing and ensuring your vehicles are always operating in a healthy condition—ultimately reducing the risk of a breakdown while out on the road.

Lower Insurance Costs

By installing fleet GPS trackers, you stand to save a huge amount of money. Since you’ll be able to plan out more efficient routes and avoid delays, GPS systems can significantly lower fuel costs and reduce the risk of having to pay for driver overtime. Additionally, maintenance notifications will help to prolong the life of your vehicles, obviously saving you the cost of having them repaired or replaced.

GPS systems can also save you up to 35% on insurance premiums. Insurance providers recognise the value of being able to monitor the activity and location of a vehicle, as this provides a reliable method of proving the responsible behaviour of your drivers and increases the chances of recovery from theft.

When operating expenses have been so severely reduced, you can pass these savings on to your customers in the form of lower delivery costs and product prices; enhancing the high levels of satisfaction already achieved by your fast delivery times. In short, GPS fleet systems can help to keep customers happy, reduce costs and increase revenue—three things that every business should be dreaming of.

Ruby Daub
 

Ruby Daub is a passionate writer who produces highly compelling and informative posts on business and finance. She loves including facts and figures in her posts, which make them utterly fascinating and valuable. In her free time, she enjoys reading books and spends quality time with her loved ones.