What Makes Signage Important for Your Business

Most of us have seen a sign before. We may have even used one to find our way through a building or neighborhood. They’re everywhere, but you may not know how much they can do for your business. Whether you’re in retail or real estate, signage is an essential part of any successful business.

Hence, most businesses use signage, resulting in a growing signage market. According to a market analysis report by Future Market Insights, the global signage market is poised at $35.4 in 2022 and is expected to reach $63.3 billion by 2032, at a CAGR of 6.3%. It can help you get more customers and create a recognizable brand, but only if it’s done right. Here are just some reasons why signs are so crucial for businesses.

Signage Generates Exposure for Your Business

Signage is a powerful way to engage with your audience and one of the best ways to get the word out about your business. When customers see signage, they’re reminded of your brand, which helps create brand loyalty and leads to repeat customers. 

Studies show that people who have seen signage for a company are more likely to buy from them or recommend them than those who haven’t seen any signs. For example, around 75% of survey respondents said they recommended a business to someone simply based on the signage.

And by using signage as part of your marketing strategy, you’ll be able to reach out to more people, whether in person or online, who may not otherwise be aware of what you have going on at the moment.

Business signs are best for generating local exposure. You can customize the signs based on the trends in your locality. Suppose you own a company operating in Charlotte, North Carolina. You can conduct market research to understand how the people of Charlotte get attracted to business signs. Look for whether they want digital signs or bright-colored signs.

Based on the research findings, you can connect with a Charlotte business signs company with years of experience. The service provider with experience will ensure making attention-grabbing signs that are crafted with extreme precision. Moreover, they will also know all the local permits and regulations and make your signage accordingly.

Thus, even if you want to create Charlotte custom signs that reflect the locality, these service providers will be in the best position to help you. Additionally, you will get a one-stop solution for all your signage needs, from design to fabrication to installation.

Signage Communicates Important Information

Signs have a variety of functions, but the most important is communicating information. This could be anything from helping customers find your business to letting them know what they can do in the environment.

Signs can also help guide and direct customers throughout the store or office environment. They can be used to provide additional information about products, services, or personnel for those who need it.

A simple sign with a picture of an item next to its price tag will let customers know what it costs without asking anyone or spending time searching through shelves and looking at labels on every package. Signage also helps people understand what’s happening within your business so they’ll feel more comfortable and confident when they walk through your doors.

Signage Can Be Designed to Attract Attention

You may have noticed that the signs in your neighborhood are designed to catch your attention. The same is true for those around you. It’s one of the most effective ways to get people to notice your business and come in for a visit.

People are bombarded with visual stimuli every day, so unless you want your business to be lost among all these distractions, you need something that stands out from the competition and attracts attention.

Data shows that business signs attract almost half of a startup’s new customers. If there is no sign, 35% of customers passing by wouldn’t know about your business. The same is also true for digital signage. 76% of consumers visit a store because of digital signage. Hence, it is vital to have business signage to attract more customers.

Signs Represent the Public Face of a Company

Signs represent the public face of your company. They are a way to communicate your values and mission and show what makes your business unique. It’s also a good idea to use signage as an opportunity to show off any personality that is associated with your brand.

For example, if one of your company’s values is “fun,” it would be appropriate to use signs with some kind of playful message. For example, “This building is full of fun people who love their jobs.”

Signs Are Cost-Effective

Signs are a cost-effective investment. Especially when you consider the number of people that pass by your business every day, it’s easy to see how signage can pay off.

Signs are also easy to change and update if you want to change your advertising message or sales pitch. This helps keep your brand fresh and relevant in the eyes of potential customers who might not have been aware of what you offer before they saw your sign.

The great thing about signs is that they’re a long-term investment. Once they’re installed, they’ll stay there for years. Because signs don’t need regular maintenance like most other advertising forms, once those costs come into play after the installation has already occurred, those costs will eventually balance out over time.

Signs Can Help Reach the Right Audience

You want to reach the right audience with your signage, and there are a few ways you can do that:

  • You can attract the right audience by using signs that are appealing to them. For example, if you’re looking for more business from young families with children, you may want to use signage with messages about family-friendly activities in your area. A recent study finds that around 76% of customers had sometimes visited a store only because of attractive signage.
  • Another way to attract the right audience is by using eye-catching graphics that will catch their attention. This can help draw people into your business who might otherwise turn away because they don’t know what it is or why they should go inside.
  • Finally, signage can help reach an audience that is not familiar with your business at all. Suppose people see a sign advertising your services every time they drive down one street or another in town. 

In that case, eventually, those signs will become recognizable enough that even strangers start walking through the doors of businesses just because they happen upon them while driving around town.


Signage is a vital part of any business and should be taken seriously. It can help customers find you, remember you, and understand what you do, all crucial parts of the shopping experience.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.