What Is 3D Rendering?: A Guide to Understanding 3D Rendering

Are you trying to figure out, “What is 3D rendering?” Read this article to learn more about 3D rendering so you can get an understanding.

Are you in need of a new way to show off your future project? Do you want to bring your ideas to life by going beyond the 2D rendering process? Is your company wanting to invest in a new form of selling its projects and ideas?

If you said “yes” to any of the above questions, then 3D renderings are the solution that you’re looking for.

However, for some of you, this might be the first time that you’re hearing about them.

If so, then read below for an answer to the question “What is 3D rendering?” and find out how 3D rendering can help you with your future projects.

What Is 3D Rendering?

For those of you who are unfamiliar, product rendering is the opportunity for your company to take its typical project images and turn them into a three-dimensional, lifelike adaptation of it.

For example, say you’re tasked with drawing up an image for a proposal on a new performing arts theatre at a local college.

With a 3D rendering, you could bring the animation to life, showing people parking their cars and walking up to the new theatre by the hundreds.

It could then show the inside of that theatre with people in their seats, showing off the dimensions of your proposal.

3D rendering helps bring your ideas to life. It creates a vivid image of what the investors can imagine when the project is completely finished. In some ways, it allows you to show off the future in ways that weren’t possible before.

If you’re interested in learning more about how 3D rendering can help your company, then be sure to reach out to a trusted 3D rendering service.

What Are the Main Benefits?

Odds are that you’re already thinking of different ways you can incorporate the resources 3D renderings have for your company.

However, it’s worth pointing out all the different benefits that this image adaptation can grant you and your entire staff.

See below for just a few of the many benefits you’ll have access to after investing in 3D imaging.

  1. Eye to Eye Communication

Have you ever had the displeasure of someone pitching an idea to you, selling you on it, and then its final product looks nothing like what you had imagined? It’s the kind of thing that nightmares are made of.

Fortunately, after investing in 3D renderings, your company won’t ever have that problem again.

Your clients will be able to visually see all the different details that you’re listing out for them. As long as your project passes their eye test, you’ll be in the clear!

From then on, your only task is to make sure the project ends up looking exactly like the image the client approved.

  1. Guidance for Your Company

The benefits of 3D renderings aren’t just for the client. The biggest benefit of 3D rendering for your company will be how they can serve as a guiding light for your workforce.

For example, say you’re a construction company that’s building an apartment complex as a job.

Obviously, with the different stages of construction, it can sometimes be hard to envision the final product. That’s when your 3D renderings will come in handy. They will allow you a “map” of sorts that you can always refer back to as you complete it.

  1. Perfect Lighting

Those of you that have used photographers for your images know the painstaking task of finding the perfect lighting for your products.

For example, showing off a real estate property requires finding the perfect time of day to take pictures of both inside and outside the home.

In fact, there are many times when a photographer has to wait for a sunny day in the forecast to take those staging pictures. Depending on the weather forecast, that can set your project back a week for unnecessary reasons.

3D renderings allow you to control the lighting. If you’re showing off a property, then you can use the ambiance of natural lighting to sell the space.

If you need the rendering to be at night and showing off the glitz and glamour of property you’re building, then it can help you there as well.

  1. Opportunity for Adjustments

The building process of your project might yield several instances where you have to make adjustments.

Those adjustments can cause the project to wind up looking different than the initial image you showed your customer. 

With 3D rendering, those adjustments can be made within a few minutes. If you’re using plain 2D imaging, then you’ll have to draw up an entirely different sketch.

Finding the Perfect Process

The perfect process of 3D rendering can be customized to whatever you feel works best for your company.

Typically, it entails discussing different details with your clientele and then modeling the 3D image based on what you talked about in the meeting.

Then you can use your initial rendering as a way to discuss materials and other elements of the project with your customer. After that, it’s all about finalizing the product with proper lighting and details to meet their standards.

Different processes work for different companies. Be sure to use whatever process works best for your business.

What Is 3D Rendering? A New Way of Selling!

The answer to “what is 3D rendering?” is that it can be used as a new way for your business to sell its products and skill set like never before.

Be sure to equip your staff with the proper 3D rendering tools by finding a service that can provide it for you.

Also, make sure to browse our website for other articles on 3D renderings, as well as many other helpful topics.

Fabrizio VanMarcino

Fabrizio Van Marciano is a self-taught web designer, front-end web developer, and content creator. He is the founder of FVM.