Ways an Answering Service Can Grow Your Business

Have you ever been on hold for longer than you scheduled or your patience would allow but didn’t want to hang up because you really need support from a representative of a product or service? How about those instances where, after waiting for what feels like forever, you finally get someone to pick up the phone—only to realize it’s a bot that just can’t give you what you need? 

You may get angry because the company feels as though they don’t care enough to respect your time—and sometimes, you almost feel you’d rather just cut your losses and end your relationship with the company if wait times do not improve. These experiences can give your brand a bad name in the eyes of busy consumers who want to feel heard and valued. 

Here are some ways partnering with a call center can save time, money, and your reputation so you can improve your business’s bottom line—rather than constantly feeling like you’re playing the part of a damage control professional.

Don’t Miss a Single Call—It Could Be Important

Each and every call matters. You never know when that one customer waiting on the line, about to give up at any moment, could be part of what makes or breaks your plans for your business’s future. They could be someone who would have spent a lot of money on your company, even be so thrilled as to become a brand ambassador who would spread the news of their positive experiences (for free). Or, on the other hand, they could be displeased enough to spread the news of poor service to friends and family.

With an answering service on your side, you’re more well-equipped to make sure no caller slips through the cracks. All calls can be answered with less wait time and by a real person, meaning the customers’ answers are at a higher quality than ones automated messages can offer. 

More Cost-Effective Than A Full-Time, Internal Receptionist

Hiring or maintaining an additional full-time member of your team would be just another salary you have to factor into your budget. When you enlist the help of a call center, you actually get a full team of people for a fraction of the cost, as it is a comprehensive service rather than an employee that needs onboarding, benefits, and paychecks that need to be comparable to an extent with other members of your team.

Happier Customers and Employees, Alike

It’s a no-brainer that when customers have shorter wait times and real humans on the line with them who can give helpful support, it will render a higher satisfaction rating. Plus, when your staff is able to get back to working on their other responsibilities and focus their attention on tasks outside of waiting at the phones, they will get more work done while also getting less burnt-out. When employees are content, you will see reduced turnover—and more return customers who are coming back to interact with representatives that have positive attitudes.

Delegation is key.

Technology Is Your Friend—Be More Accessible and Ever-Improving

Call centers often provide their clients with a national, toll-free number, which can help your business expand since the best opportunities aren’t always local. With this option, potential customers from all across the country can have free access to your company’s help line.

Additionally, many call centers have the capabilities to record conversations for quality assurance. This means that instead of a caller chatting with an internal team member and you having to rely on them to jot down every important note, secure records can be stored and assessed to see to it that all pertinent information is kept on-file, discrepancies can be quickly resolved—and you will always be able to see where things can be made better.

Consider Hiring a Call Center for Your Company

If you want to make your life easier, hiring a call center is definitely something to consider. You may find that it not only takes a lot off your plate, but that costs, inefficiencies, less-than-stellar testimonials, and headaches for every involved party can be reduced—which will make it easier for you to meet your goals. Always remember: happier clients, customers, and stakeholders, in addition to happier employees, always equals an overall happier business!

Blake Cohen