Understanding the Importance of Promotional Giveaways

If you’re planning to build your business from the ground up, one of the things you need is to have strong brand recall. Businesses that are still starting out have to be easily memorable to potential customers and clients, and in order to do that, brands need to maintain high visibility.

Giving away promotional items is one way to increase brand visibility and build brand awareness among startup businesses, and even for companies that are already veterans in the field. The best place to give these out is at expos or conventions, where there are plenty of people looking for something eye-catching and interesting to bring home from the event.

If you’re not yet convinced on why this is the case, here’s a guide to understanding the importance of promotional giveaways for brand building.

It’s Cost-Efficient Advertising

You might think buying or producing tons of merchandise with your logo or business name on them will cost you more in the long run, but in truth it’s quite the opposite. Promotional giveaways boost brands with minimal time, effort, and money, because you get loyal customers to do the advertising for you.

As mentioned above, brand visibility is the best way for clients and customers to remember your business. Promotional giveaways with a catchy and convenient design can be a great way to catch people’s attention, especially if they’re light and reusable. For instance, personalized luggage tags are a great giveaway option for people who love traveling. This immediately sets your brand visibility up anywhere in the world, without you having to pay for it.

It Makes Your Brand More Accessible

Some customers might not want to immediately buy your products or engage with your services right off the bat, which is understandable. They’re still getting to know your business, and they don’t want to invest in something that might hold a risk rather than a reward. A promotional giveaway of one of your products will give them easy access to what you have to offer without necessarily forcing them to buy into it immediately.

Introduce your offerings to potential clients without scaring them away by presenting them with bite-sized promotional giveaways. This boosts brand recall and doesn’t appear to demand too much from customers. Remember that the most important part about reaching out to customers is highlighting their needs rather than yours. Giving away promo items gives them the idea that you’re prioritizing their interests. In line with this, make sure your giveaways are items which are useful to potential customers, like drinkware.

It Generates Curiosity

An air of mystery to your branding and marketing strategy can draw curious customers in rather than drive them away. This is where promotional giveaways come in handy. Instead of giving away your brand in bulk, you can build it bit by bit by cluing people in on what you’re about in your giveaways. The best part about this is that if they’re genuinely interested, potential customers will engage with your products or services and actively seek you out.

Bank on the curiosity that this piecemeal strategy affords your business. You don’t even have to do the hard work on your own. Once your promotional giveaway has been picked up by an interested customer, they can share it with their friends, talk about it to colleagues, and post about it on social media. This will drive up your sales and bring more curious clients to your doorstep.

It Drives Connections

In relation to the previous points, the main strength of a good promotional giveaway is its ability to maximize people’s connections. You’re already building on existing resources to boost your gains, and this always makes for a smart strategy.

On the more altruistic side of brand building, think of it as your brand’s contribution to society as well. You can bring people together with smart branding and generate useful conversations among potential clients with the same interests. Of course, at the end of the day it’s also a big win for you, as it hits all these social and economic advantages for your brand, from a simple giveaway.


Building your brand can be a daunting task. You might not know where to start, and you might even feel pressured to invest in big promotional strategies that can sap your resources before you’ve even gained them. However, promotional giveaways provide an avenue for a business to make their name without cashing out too much.

Let your brand do the talking for you when you have interested customers pick up your customized items and bring it with them to promote your business for you by word of mouth or simply by boosting your brand’s visibility. Don’t underestimate the power of social connections when it comes to marketing your business.

A simple giveaway can go a long way when it comes to organically drawing people towards your brand. You might be surprised with the way that this efficient strategy can build your gains. It might not happen overnight, but it’s certainly one way to engage with and sustain customer interest in what you have to offer.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.