Top 6 Digital Marketing Strategies that Startup Companies are Using in 2020

In small business marketing, getting it right for the first time determines whether a company succeeds or not. The aggressive competition that is available in the market does not give a chance for trial and error. Any mistake could be fatal, especially to a startup that is trying to break in a niche that is dominated by large corporate organizations. However, there are some essential digital marketing tips that new industrial entrants can use to create awareness with very little or no errors.

Social Media Marketing

Social media channels such as Instagram, Twitter, Pinterest, and Facebook are allowing startup companies to humanize their brands while at the same time getting an opportunity to show the personality of the business. Therefore, any entity that is highly interested in being relevant in the changing market should not ignore social media marketing. This is the best-placed digital marketing strategy that will have a direct link with the customers through engagements and social interactions. In this strategy, being creative through relevant content that is engaging is the only way companies can succeed.

Targeted Local Search Ads

Having an online store does not mean that everyone will be able to recognize that there is a new small catering company in town. Businesses have to go to an extra mile and look for unique ways through which they will create awareness about their new services. Using targeted local search Ads is a way through which the startup can increase traffic to their stores. This form of digital marketing is specifically designed to help customers find the businesses easily after a simple search on the commonly used search engines.

Optimizing for Mobile Search

Mobile optimization is now a digital necessity in the modern business environment as studies show that more than 80% of people using the internet own a smartphone. This is a considerable number that any company cannot ignore, especially in a competitive market scenario. Having a business website that is displaying on mobile phones should not be the end game. Due to the increase in mobile traffic searches in healthcare, automotive services, and food industry, it is necessary to make sure that the business website is responsive on mobile devices.

Email Marketing Campaigns

Although a huge number of marketing experts have a perception that email marketing is outdated, studies show that small companies will continue to use this digital marketing strategy in 2020. In this competitive age, attracting new customers is essential but retaining loyal ones is becoming a necessity. There is no better strategy to retain reliable customers than through email marketing because it creates a personal connection between customers and the business. There is a bigger room for customization as the company will communicate directly with a customer.

Video Marketing

Video marketing is another small business marketing strategy that will soon dominate the industry. It may not be the go-to marketing technique for small companies as statistics indicate, only 32% of startup companies are using video marketing to market their products. However, creating a visual appeal about a product or service may create a lasting impression, especially to the customers who are not enthusiastic about reading. Videos are more comfortable to make, and they can carry colossal marketing information than other digital promotional techniques.

Search Engine Optimization

SEO marketing has everything to do with ranking the company’s website as highest as possible for quick visibility. For small companies, there is a high chance that the website will be buried under many other business websites, especially if the necessary SEO measures are not put in place. Enhancing organic search through clear and quality graphics, use of white space, optimized content, and website loading time will increase traffic to the company.

Digital marketing is giving small businesses a chance to compete with established companies because it is easier to implement and does not demand enormous resources. With a computer, a small company can go head-on with a monopoly. However, the choice and implementation of the strategy used will significantly play a critical role in the success of the company.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.