How to Find the Right Fabric and Design for Your Company T-Shirt

For  the commercial marketing of the company’s products and services, use of company T-shirts can be very effective as it is a simple and fast way used to target those who are interested in the company’s brands. The company workers also wear them to identify themselves with the company they work for. They can also be worn by everyone from those in the streets to those in offices and at other places of work. Knowing the best fabric and design is important, so it is necessary to do your research when choosing the right options for your company.


Having the right fabric for your company T-shirt goes a long way to ensure it is long-lasting for commercialization to be a continuous and less costly process. It is therefore important for managers to get adequate consultancy on the right fabric they should use depending on what types of shirt and type of printing techniques they prefer. This is because different printing techniques work well on specific shirt fabrics. Therefore with the benefit of durability, the shirt does a good job in offering service for a long time. Different materials from flax to cotton to nylon all have different durability levels.

Target market for design preferences

Businesses need research thoroughly who their target market is. This is because different target markets have different preferences.  If a younger generation was the target, the color designs would be easily noticeable and more elegant. Still, if the working class is the target, there would be fewer color designs incorporated. Hence the target is a very key endeavor that must be taken into consideration, to ensure effective marketing of their products or services.

T-shirt types and topography for readability

The correct T-shirt type is essential to drive the correct message and emphasis as a company commercializes their brand. Different styles of T-shirts available include long and short-sleeved T-shirts, polo, stretchers, V-necks and crewnecks. According to what your brand is, the style is key since a long-sleeved style offers labeling of the brand name and even the company’s slogan on its sleeves. Stretchers would be a good option for a sporting brand, and crop tops and polo would be a style for use for targeting niche markets.

Type of message and its font size

The type of message to be emphasized on the T-shirt has to suit the target. The details to be printed on the T-shirt have to be chosen out keenly to bring out a comprehensive message about the company. The message also has to be keenly arranged to ensure it fits very precisely. The font size and style should also be chosen accordingly concerning the length of the message to enhance readability. The message should be able to be read easily with a quick glance to ensure that the message is being delivered. 

Color and specialty of designs

The color of your design is a very important communication element in the commercialization of your brand as it speaks of your personality in detail. The color designs should be globally accepted but with key consideration on how the color designs look with the color of the T-shirt itself. The right color to be chosen should be able to match your brand and complete the design with the suitability of the color of the T-shirt as well.

By having the right garment through the quality fabric and awesome designs, your company’s brand is effectively commercialized and goes a long way to bring in more profits. They also offer long-lasting service for the company’s employees. By branding of the company T-shirts, the company incurs huge expenses and costs but does much more in returning the profits once the sales come handy.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.