Top 5 Tips for Placing Digital Signage Displays

Digital signage displays are used to grab people’s attention. So it only makes sense that we want (and require) the content to look amazing.

It’s enjoyable to design or create content for digital signage screens. You can play around with the color, contrast, text, and arrangement. But be careful not to overdo the design. The purpose of conveying information is the most crucial component.

What is the best tip for producing content for digital signage screens? You can develop the finest layouts, sizes, and fonts for your digital signage content by following these simple design tips.

  1. Contrasting color palette

Choosing a contrasting color scheme is another design decision. For instance, using the opposite—light text on a dark background. When the audience is sitting a distance away from the display panel, the contrast is more crucial.

The best approach to communicate your message and make it memorable is by using contrasting color schemes. Naturally, it will read better if the text on your design shines out against the background.

In the digital era, it’s crucial to both know what draws viewers’ attention and manage the information’s impact.

2. Clear text styles, font, and sizing

Using text that is too small to read is the worst error that can be made when designing content for digital signage. If your audience can’t read the text clearly, your digital signage loses its impact and strength. Text on digital signage is essential for communicating a message to your audience.

Additionally, it’s crucial to maintain a straightforward, readable font style. No more than two fonts should be used in a single digital signage design, and italics should only be used sparingly because they are challenging to see from a distance.

However, high print sizes and bold letters make the text easier to read.


Digital signage displays work well in busy places. Although it might seem fairly clear, we’ve seen this straightforward rule disregarded due to physical or network issues. It’s fantastic that your video wall already has network cabling installed behind a good, strong wall. However, if it’s in a seldom-used side hallway, you won’t receive the greatest value for your money.

Place exhibits in places where people converge regularly. Placing screens where people linger will allow them time to see all of the announcements you want them to see since you probably have more than the one you want them to see. Screens are frequently found in areas like:

  • Lobbies
  • Lounges
  • Information desks
  • Cafés, cafeterias and food courts
  • Elevator waiting areas

4. Create local content

Allow some room for local content, which is more personalized and thus more engaging for customers, if you are managing a fleet of screens across several sites, such as a chain of shops. This feature is similar to the one of integrating social feeds and user-contributed content discussed above. Your content management system for digital signage should be able to handle numerous users and contributors who can add content.

5. Focus on locations

The optimum place for your signage may not always be where there is a lot of foot traffic. Spend your money where the audience will be most interested. The break room or locations near the elevators might be examples of this. Where do individuals wind up waiting and standing every day, you might wonder. When you have the solution, you know where to position your screens.

Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.