The Guide to Growing Your TikTok Following

Do you want to be a TikTok content creator? Tik Tok is a hot platform right now. Increasing your social media presence on TikTok is easier than you think! Here are eight tips to gain more followers on TikTok.

RESEARCH THE RIGHT HASHTAGS

Hashtags are critical in promoting your content to a relevant audience so that you can gain more followers. 

When you are beginning on TikTok, it feels overwhelming to narrow the list of hashtags down. 

Use the discovery tool on TikTok to make the process easier. Discovering hashtags that are active yet not overcrowded by your competition will help you scope the list of hashtags down. 

Furthermore, find hashtags in your niche. Which keywords speak to your content? The more specific each hashtag is for your content, the better TikTok can target your content towards a relevant audience.

USE TIKTOK TRENDS

The hype of TikTok comes from its viral trends. Dance challenges, singing videos, and food hacks come to mind! You can buy TikTok views to increase the activity on your videos. This will create hype for your videos.

Influencers are the trendsetters of the TikTok platform. Observe the most popular influencers on TikTok. What makes their content engaging? How do they inspire you to create content on your platform?

Furthermore, research other creators in your niche. What popular trends, styles, and topics are emerging? These trends are relevant for you to include in your content. Be a part of the conversation in your community!

Lastly, stay up-to-date on viral TikTok challenges. Creating content that participates in challenges is a great way to boost your content to new people. It increases your TikTok exposure to everyone that engages with the viral challenge.

MAKE SHORT VIDEOS FOR THE TIKTOK PLATFORM

The unique signature of TikTok is short videos. Your job is to keep the viewer’s attention!

To capture your viewer’s attention, keep your content short. Specifically, TikTok videos perform the best when they are around 10 – 17 seconds long.

Still, short videos can tell a story, provide entertainment, and spread a powerful message. 

HAVE TEXT SUBTITLES IN YOUR TIKTOK VIDEO

The TikTok editing feature allows you to create text subtitles! It’s fun to play around with the text to see which style fits your content the best.

Have text subtitles for every TikTok thumbnail. When people scroll past your video, subtitles catch their attention! Viewers will pause their scrolling to watch your video, increasing your chances of gaining them as a follower.

MAKE YOUR TIKTOK CONTENT APPEALING TO THE SENSES

TikTok has several features that enhance a viewer’s experience. Have fun with music, filters, and emoji stickers!

Music is a great way to grab interest. Music enhances the content of a TikTok video, elaborating on the message of the video.

Filters allow you to add special effects to your TikTok video. They enhance the aesthetic vision of your video to engage the viewer.

Emojis and stickers are a fun addition to your TikTok content. They enhance the vision of your content by adding a creative twist.

BE AUTHENTIC WITH YOUR TIKTOK CONTENT

As you are creating content, be yourself! People are attracted to authenticity! 

When you are authentic, you attract followers that like you for who you are. Authenticity allows you to create a brand on TikTok that helps you to connect with your audience.

BUILD A TIKTOK COMMUNITY 

Understand the people that are attracted to your content. Know their needs, preferences, and tastes, so you can consistently provide quality content for them. Knowing your followers allows you to connect with them! 

Furthermore, interact with your followers to build a positive community. One way you can do this is to make TikTok videos that address your followers’ comments!

FIND THE BEST TIME TO POST ON TIKTOK

Last but not least, research the best time to post on TikTok in your time zone! 

Which tip will you use for your TikTok strategy?

Adam Hansen