Here is what nobody tells you about personal branding for ceos: the process looks nothing like what the generic guides describe. This is a practical guide with specific steps, not motivational platitudes about being authentic. What Personal Branding Actually Means for Professionals Personal branding is the deliberate process of shaping how you are perceived by […]
Continue ReadingTo keep the ball rolling with the “Branding”theme from last week, I bring you a post from the great folks at Ontraport– the creators of an all-in-one small business management platform that integrates all the software tools an entrepreneur needs to start, systematize and scale his or her business. Here’s a shocker: people would rather do business […]
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