Startup Grind – Tips to Make you Standout in 2019

Statistics show that up to 90% of startups fail. Yes. It is that tough to make it in the business world, especially if you’re getting started. Still, you don’t have to be a failure. You only need to figure out how to make it work. On top of that, develop a solid strategy if you want to compete against big brands. Here’s how.

Start a Website

It is hard to run a successful business these days without an online presence. Everyone (okay most people) have access to the internet nowadays. In essence, this implies that you’ll reach a bigger market if you have a website where shoppers can view your good and services at the click of a button.

But, having a site is one bit of the equation. You have to make it visible. In other words, you have to rank highly on SERPs to achieve anything meaningful. Think of it as a way of ensuring that your business is more discoverable. And, it all starts with on-page SEO – so make sure that you know a thing or two about how to optimize your website.

That way, you stand a better chance of outwitting your competition. Of course, the content on your site has to be top-notch, with the intent of enticing your visitors to take action.

Provide Legendary Customer Services

You must have come across customer service reps who don’t give a care in the world about your complaints. Some don’t seem to have a clue about how their company operates. And it sucks! Well, guess what? One of the easiest ways to make your business stand out is by providing excellent customer service.

See, your clients want to feel valued. Keep in mind that they always have an option. Plus, up to 75% of buyers consider customer service as a true test of a company’s competence.  So, get representatives who understand the ins and outs of your business.

Consider training your customer service desk. One more thing – ensure that your clients can access you round the clock. You can even provide a live chat on your website during working hours. Don’t forget to leave a telephone number and a working e-mail address on the site as well.

Admit Mistakes

The customer is always right, so they say. While this statement is debatable, you should stick to it if you want to run a successful business.  Most clients associate mistakes with brands. If the experience is bad, they will write you off. And, in these days of social media, the last thing that you want for your brand is negative feedback – it spreads like wildfire.

So, be sure to admit mistakes. Most importantly, find a way to resolve the issue before it escalates into something bigger. The long and short of it is that you should strive to build strong relationships with your customers, irrespective of who’s at fault.

Solve a Problem

Do you know why 42% of startups fail? You guessed it right – because they fail to resolve a problem. So, before you even go out there, do some intensive market research. Is there a market for your product? How will it make your target customer’s lives better?

You can rest assured to get clients if you’re filling a gap with your product or service. Be innovative with your ideas. Also, have a long term vision of what you want to achieve. Track your progress day after day to know where your business is heading.

Reinvent your brand by embracing emerging technologies and introducing new products, processes, and solutions.

Be Honest

Honesty is the best policy. Speak the truth. Can’t deliver by the due date? Call and let your clients know. Did one of your field representatives mess up your bid? Reach out to your customer and have a candid conversation. Lying to your clients is like shooting yourself on the foot. In fact, it is one of the easiest ways to get negative reviews.

The Bottom Line

Sure, startups have a challenging time making it – but you don’t have to be part of the statistics. You can position yourself for success by sticking to these tips. One more thing – don’t forget to offer a guarantee. Stand behind your products – it’ll show your customers that you trust their quality.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.