Solopreneurship Explained: How Does it Work?

The world is a weird place these days. From major military conflicts shaping up globally, politically fueled speeches at the golden globes to bushfires ravaging the great nation of Australia; we are in a uncertain time, that is putting business (big and small alike) and life practices in general to question.

While we cannot offer any commentary on life in general, small business practices are something where re-engineering is crucial to help achieve some much-needed work-life balance.

The Solopreneur lifestyle

Starting a small business is no easy task and going out on your own is harder than you can imagine. Solopreneurs typically define themselves as individuals working with a set of clients, across different business assignments. Additionally, according to the Solopreneur Institute, solopreneurs do not necessary hire employees under them, they work with individuals and organizations through a series of synergies, alliances and partnerships.

This type of a work arrangement gives them the comfort of not having a dedicated headcount (read cost) built into their operations and also lets them experiment and work with different individuals/skillsets across assignments.

A borderless future of work


This article broadly talks about how more and more individuals are choosing a solopreneur lifestyle and building their own revenue streams. Stats help establish validity to this claim. For example, according to a research, there are about 30 million people in the US alone who are running their own small business setups and around 60% of them run it from their homes.

This shows that there is a vast number of people who are working on their own terms, for themselves. This is the perfect opportunity to expand not just your own professional horizons, but personal ones as well.

An example of this is to concept of borderless work. Where physical locations no longer matter for work to get done. Due to the advent of the internet, a vast network of coworking spaces across the globe and access to work appliances like laptop, smartphones, tablets etc. we can carry our work with us anywhere.

You could be sitting on a beach in Cancun and still be photoshopping pictures for an e-commerce assignment or crunching numbers towards your next stock investments options.

The point in all of this is we now have the capacity to achieve productivity across destinations, across geographies.

Tech and its efficacy

The problem with any new innovation is first and foremost its adoption. Technology is viewed less and less as an enabler and more and more as a disrupter.

There is a lot of efficacy that new tech innovations can offer modern-day solopreneurs. For example, solopreneurs work with agile teams across borders and sometimes across multiple time-zones as well. Navigating this sort of a work arrangement can be a pretty big hassle, but through the power of technology and through innovative tools like online scheduling software, you can manage your schedules on-the-go, automate partners/teams/employee rosters etc. The objective with this sort of a system is to help automate base tasks so people can raise the bar on their own productivity (and get more done!)

Another example is a good marketing automation platform, which helps you manage clients across multiple geographies and time-zones; you can use it to send out e-mails to existing/prospective clients, review analytics in terms of (open rate etc.) and build an omnichannel reach across your digital channels.

So, to be a solopreneur you don’t necessarily have to be on at odd hours, all the time. You have to employ systems that help you build a more practical/milestone-based work practice in general.


Becoming a solopreneur is not a one-day job. You have work at it, like a career and exactly like a business. You have to nurture business prospects till they become comfortable with you enough to deal with your odd hours and online/offline workflows.

But the reward of being your own boss is something that can really help you prioritize the most important thing, and that thing is you.

All things said, taking a leap of faith has to be part emotional and part functional. Till you figure things out, and develop a system that works for you, we suggest that you hold on to that day/desk job. Good luck and may the odds be ever in your favor.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.