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Role of Video Content in Digital Marketing and How DAM Tools Can Help

Video content has become a digital marketing powerhouse that engages audiences and drives results in the fast-paced field. According to HubSpot, 93% of marketers consider that video is a crucial component of their marketing strategy, and 86% of businesses use it as a tool for marketing. Businesses can use video content to build relationships with clients, generate leads, boost conversions, and raise brand awareness.

Nevertheless, managing and working together on massive amounts of video assets is one of the difficulties. DAM tools are software solutions that help marketers to store, organize, access, and distribute their digital assets. Let’s dive into how to overcome these challenges and optimize your video content strategy.

The Power of Video in Digital Marketing

Video content has several advantages over other forms of digital marketing, such as text, images, or audio. Here are some of the factors why video content is so effective in digital marketing:

• Video content can capture attention and evoke emotions: it blends audio and visual components to offer viewers a rich and immersive experience. Video content is more memorable and persuasive than other forms of media because it can tell stories and elicit emotions more effectively. 
• Video content is more adaptable and adjustable: videos can be made into a variety of shapes and lengths, including animated, live, and short-form videos. To maximize its value and reach, it can also be repurposed and reused for various audiences and channels.
• Video content is more SEO-friendly and shareable: You may raise your website’s organic traffic and search engine rankings by using video content. Adding video content to your website can lengthen visitors’ stays, which tells Google that the information on your page is worthwhile and relevant. Because Google frequently places video results on the first page of search results, adding video content to your website can also increase its click-through rate (CTR). Additionally, people are more inclined to share entertaining, educational, or emotionally charged content on social media, which makes video content more likely to be shared there as well.

Challenges in video content management

Although video content is very beneficial for digital marketing, certain management and teamwork issues need to be addressed. Among the typical difficulties in managing video content are:

• Growing volume of video content: The amount of video assets grows along with the popularity of video content and its growing role in digital marketing strategies. This can make it challenging to access, store, and arrange your video assets. It may also lead to inefficiencies in the creation and dissemination of your video content, such as duplication and inconsistency.
• Effective organization and accessibility are essential: Compared to other digital assets, video content needs more metadata and tags. Your video assets need this metadata to be categorized, organized, and to be more easily accessible and searchable. However, adding and updating metadata by hand can be laborious and prone to mistakes. Additionally, the requirements and standards for metadata can vary across platforms and devices, which can make uploading and sharing your video assets more difficult.
• Collaborative challenges in video production: The creation of video content involves many steps and parties. Working together on video content can be more difficult, particularly when you’re working remotely or in a different time zone. Maintaining the versions and revisions of your video assets can also be challenging, as can keeping tabs on the state and advancement of your video projects.

Benefits of Using Digital Asset Management (DAM) Tools for Video Content

All of a brand’s digital assets can be securely stored in one place by DAM tools, which authorized users can access and manage from any location at any time. The content management processes can be made more efficient and effective by using the features and functionalities that DAM tools can offer.

Businesses can gain a number of advantages by utilizing DAM solutions for video content management, including:

• Effective categorization and organization: DAM tools can make it simpler for you to manage and keep up your video library by assisting you in logically and intuitively classifying and organizing your video assets. In addition to saving you storage space and resources, DAM tools can assist you in avoiding redundancy, inconsistency, and duplication in your video assets.
• Improved accessibility and searchability: DAM tools can assist you in improving the accessibility and searchability of your video assets, which will make it much simpler and quicker for you to locate and use them. You can also use them to improve user satisfaction and experience when they can access and view your video with ease and convenience.
• Version and workflow management: DAM tools can assist users in keeping track of, evaluating, and managing various iterations and versions of their video content. They can also be used to recover and restore earlier iterations when necessary.

Selecting the Proper DAM Tool for Video Content

With varying features, functionalities, and prices, there are numerous DAM tools on the market. It can therefore be difficult for businesses to select the best DAM tool for video content. When choosing a DAM tool, marketers can take into account a few factors, though, including:

• The size and scope of the content library: Companies must select a DAM solution that can grow and adapt to their needs for video content and that offers adequate bandwidth and storage.
• The complexity and frequency of the video production process: A DAM tool should be selected based on the intricacy and regularity of the video production process. It should also be able to support and optimize the process while offering all the features and functionalities required, including version and workflow management, format and quality management, and tools for collaboration and communication.
• The budget and resources available for managing video content: Companies should select a DAM solution that will maximize their return on investment while also fitting their budget and resource requirements.

Conclusion

With so many variables to consider in mind, selecting the best DAM tool for video content can be difficult, but it will help to improve and expedite their workflows and processes for handling video content. Therefore, companies should conduct due diligence, evaluate the various DAM solutions on the market, and decide which one best meets their requirements and tastes for video content.