Revamp Your SEO Strategy
SEO is a very dynamic field, especially at the moment. It’s hard enough for the experts to keep track of the tweaks that the search engines make to their algorithms and a lot more confusing for the layperson trying to muddle through.
Traditional SEO Cincinnati tricks that may have been reliable in the past are no longer the sure thing they once were. There are those that believe SEO is going the way of the dodo bird.
We don’t share that opinion. There’s no question that it’s become harder to rank well, but that doesn’t mean that we have to throw in the towel just yet. What it does mean, though, is that every business needs to make adjustments to their strategies.
In this post, we will look at what to focus on going forward into 2019 so that your ranking efforts stay on track.
Optimize Your Site for Mobile First
Businesses usually do things the other way around – they design their sites with desktop users in mind, and then adapt that design for mobile as an afterthought. Even if you use a responsive design, this is not the best strategy.
First off, you can’t be sure how the site will look on a smaller screen. Is the font going to be big enough to read easily? Does the layout make sense? Will people have to scroll across the page to get the information they need? These are all questions that are essential to ask.
Secondly, Google is taking mobile optimization into account when determining the value of your site. If your site takes a long time to load on mobile or doesn’t display well, it’s going to cost you in terms of SERP.
Don’t Drop Social Media
Social media in itself is not going to affect the ranking of your site. However, it can drive targeted traffic to your site as shown by PPC agency from Glasgow, and that does count for something when it comes to your page rank. It’s also useful in establishing your brand identity, so don’t neglect your social media posts.
Add More Video Content
Video content is seen as more easily accessible than written content. It’s easier for the viewer – they hit play, and that’s it. But there’s another reason to include video content as well. It’s a simple way to show off your product.
Why tell people about the benefits of buying a drone, for example, when you can shoot a video that shows them. Your clients will see precisely what they’re getting, and they’ll get to see the product in action.
If a picture is worth a thousand words, then great videos are worth ten times as much.
Use Key Phrases
The importance of individual keywords has been dwindling over the last few years. The decline of the single keyword is set to speed up over the coming year even more. This is because search engines are becoming more adept at understanding the context of a query.
So, focus on creating content that uses key phrases that searchers might use rather than single keywords.
Bringing it All Together
Going forward, the more traditional SEO practices are going to become less effective, so you need a backup plan. Focus on creating top-notch content, using key phrases, and leveraging the power of social media and video going forward into the new year.