Quality Marketing Can Mean The Difference Between Success And Failure In Business

Marketing strategies are everywhere in our modern world. Whether we are walking down the street or sitting on the couch looking at our social media accounts, we are subject to countless marketing campaigns from businesses in all industries. This effectively shows us that a universal must in any business is an effective marketing strategy. Those who fail to market themselves properly will see the financial impacts, which may force the company to fail as a result.

Making Use of All Available Outlets

There are so many ways to reach the eyes of a target audience. Although the upper management of a company may not see all the available options, a top quality marketing campaign from leading professionals, like those who are a StoryBrand Certified Guide, can be incredibly impactful and help propel a brand to new visibility levels, which is one of the primary goals of a marketing campaign.

Social Media is Your Friend

One example of an effective modern strategy that produces results is a scheduled Instagram campaign that focuses on photos and short, engaging videos. When using Instagram, a top marketing company will focus on the visual impacts of a product or service. In contrast, using Facebook to harness the power of social media calls for a more interactive approach. Facebook is a good platform to focus on answering brand specific questions, hosting polls, offering contests, and other attractive content that encourages viewers to comment, like, or share. Other social media sites worth posting content on is Twitter, Pinterest, and YouTube. Leave no stone unturned when it comes to posting on the top social media outlets. The more content posted to these sites, the more likely it will reach the target audience and create both leads and organic traffic.

Everyday Objects Can Propel a Marketing Campaign

Many companies fail to realize the impact that advertisements on everyday objects can have on a company’s bottom line. For example, you probably have branded merchandise sitting around your residence somewhere, or know someone who does. Chances are, you can also recall which company has their information on that branded merchandise. This more indirect approach is effective in getting a name into the public eye so that it has a chance to seed itself in their minds and help them become familiar with their name and brand. When the time comes to begin searching for whatever product or service that brand has to offer, those who have been exposed to this marketing technique will feel more familiar and comfortable checking with that particular brand first.

Another great strategy involves turning vehicles into moving advertisements. The goal is to get the branded advertisements in front of as many people in the area as possible. Studies have shown that rolling advertisements get a huge amount of views on a daily basis. A benefit of this strategy is that it gets plenty of bang for the buck and each design or campaign outline can be easily changed and targeted to appeal to specific areas of interest.

Other savvy placement ideas are park benches, traditional billboards, digital signs, and even interactive smart signs. Even old fashioned radio advertisements are still highly effective and can reach a wide regional crowd. Try to incorporate as many of these ideas as possible to create a truly diverse and comprehensive marketing strategy that has high visibility and mass appeal.

Sorting Through All of the Marketing Agency Options

At a first glance, it may appear that the marketing strategy is the toughest task at hand, but selecting the right agency can be the ultimate test. If you aren’t’ working with a talented, goal oriented marketing team, you may not succeed in your efforts to build your brand or create public demand. Not just any marketing company will do. They must have all of the latest tools and platforms at their disposal and understand how to effectively use those options to help you stay competitive in your market or industry. They must also be familiar with the value of analytics and how to stay on top of traffic interactions, inquiries, and leads. Some highlights to look for during your search, include working with top Fortune 500 companies, winning industry accolades and awards, being a StoryBrand Guide, and having excellent client reviews, to name a few. In addition, look for a company that has endorsements from social media platforms and other spotlight outlets such a magazines, blogs, and online retailers.

Are you currently rethinking your marketing strategy or need to create a fresh campaign for a new brand? Now is the time to start searching for a marketing company to assist you with creating an advertising campaign to get your brand in front of the eyes of those who can make it a success; your target audience.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.