Podcasts vs Vodcasts

A Tale of Two Digital Media Rising Stars

The digital media landscape continues to evolve at a rapid pace with software like Podup, creating new platforms for content creators and users. Two of these platforms that have become increasingly prominent are podcasts and vodcasts. While both are valuable tools for sharing content, there are key differences between them.

A podcast is a digital audio or video file series available for download on the internet. Podcasts, predominantly audio-based, allow listeners to absorb content on-the-go. They’re like the radio shows of the digital age, presenting information in a format that is easy to consume. The popular “Serial,” a true-crime podcast, is a perfect example. Its gripping narrative style and investigative journalism, presented purely in audio format, brought a new dimension to storytelling and captured millions of listeners worldwide.

On the other hand, vodcasts – a term combining ‘video’ and ‘broadcast’ – are like podcasts, but with the added component of video. They offer an additional level of engagement, providing viewers with visual stimuli, such as graphics, animations, or the speaker’s facial expressions and gestures. Prominent vodcast “Good Mythical Morning,” featuring comedians Rhett and Link, is testament to the power of the visual component. Their humorous banter, often accompanied by zany visual antics, has gathered a dedicated audience of millions.

However, it’s not just about the audio vs. visual aspect. The type of content presented and the way the audience interacts with it varies between the two platforms. Podcasts often encourage imagination, making listeners visualize the narrative, while vodcasts emphasize showing rather than telling, thus stimulating more senses.

Interestingly, both platforms have been seeing remarkable growth in audience numbers, highlighting a growing trend in digital content consumption. As per a 2023 article in Forbes, “The Rise of Podcasts and Vodcasts: A Digital Evolution,” the increasing adoption of smartphones and the internet worldwide has greatly enhanced accessibility, leading to a “surprising uptick in listenership for both podcasts and vodcasts.”

Corroborating this, the New York Times in their feature titled “The Unstoppable Growth of Podcasts and Vodcasts” observes: “It’s not just that the numbers are growing; they’re growing at a rate that no one expected.” This underscores the popularity of these platforms and their potential to reshape the future of digital content.

While the explosive growth of these platforms is impressive, each attracts a slightly different demographic and serves different needs. Podcast listeners often prefer content they can absorb while multitasking – during commutes, workouts, or chores. In contrast, vodcasts require a viewer’s full attention, making them more suitable for dedicated viewing time. This suggests that rather than competing, podcasts and vodcasts can coexist, each serving a unique audience segment.


Prominent podcasts like “The Daily” by The New York Times or “The Joe Rogan Experience” are proof of the thriving podcast industry. These shows offer in-depth news coverage or long-form interviews, capitalizing on the strength of audio to delve deep into subjects.

Meanwhile, successful vodcasts such as “The Philip DeFranco Show” or the cooking-based “Binging with Babish” illustrate the effectiveness of visual aids in storytelling and information sharing. These vodcasts successfully engage viewers with their dynamic video content and visual storytelling techniques.

The digital media landscape is vast and continues to evolve, with podcasts and vodcasts both staking their claim. Their distinct features cater to different consumer preferences and engagement styles, but they share one common trait: their surprising and unstoppable growth. As we look to the future of digital content, it is clear that both will continue to play significant roles in how we consume information and entertainment.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.