OptinMonster Review: How to Create Beautiful Optin Forms for your Blog

If you own a business with an online presence, you understand how important it is to create lasting connections by generating leads.

Regardless of whether you’re a blogger or a budding entrepreneur, getting your brand out there should always be top priority. Some individuals pay top dollar to get as many subscribers as possible clicking their sites.

However, there’s a simpler and more affordable way to build a remarkable email list and acquire more clients.

A majority of websites are built on the WordPress Platform, with the remaining sites using less renowned site development platforms such as Joomla and Drupal.

WordPress has numerous plugins that are designed to help you collect emails from potential subscribers so you can build a good mailing list. OptinMonster is undoubtedly one of the most effective email subscription plugins offered by WordPress. Have a look at the OptinMonster review below.

What exactly is OptinMonster?

OptinMonster Screenshot

OptinMonster Screenshot


OptinMonster is a unique Lead Generation Software that’s designed to integrate with a wide variety of online Web platforms like WordPress, Drupal, Magento, Shopify and Joomla.

Online marketers use this software to convert website subscribers and visitors into potential customers. OptinMonster was created by Thomas Griffin and Syed Balkhi, two developers who are already popular for creating plugins such as Soliloquy slider and WPBeginner.

Getting customers to understand what your product/service does and consequently purchase it hard work.

It isn’t enough to create a good website detailing what your brand does – you ought to implement a variety of techniques that will attract visitors to your site and further convert them into customers.

If you already have your website up and running, you’ll appreciate how effectively the OptinMonster plugin works when it comes to converting visitors into solid leads. This OptinMonster review will help you understand all the nitty-gritty details of this lead generation software.

How to Get Started with OptinMonster

Getting Started with OptinMonster and Creating your First Opt-in Form

Getting Started with OptinMonster and Creating your First Opt-in Form

OptinMonster dubs itself as “the best lead-generation plugin for WordPress.” This plugin is easy to install. Delightfully, you can install it separately from other add-ons.

This spells great news for those individuals who are particularly apprehensive about the speed of their websites – they don’t have to install those add-ons they don’t need.

As long as you possess a Pro licence or better, you can easily install OptinMonster plugin and its accompanying add-on modules. The one-click installation is available on the Addons tab.

You might be wondering: what are addons? Well, they are an assortment of features that offer extra functionalities to plugins. Currently, eight add-ons exist for OptinMonster.

They include:

  • Slide In
  • Sidebar
  • Effects
  • Footer Bar
  • Exit Intent
  • After Post
  • Canvas
  • Mobile Addon

The addons quick installation option makes it extremely easy to install all of them simultaneously instead of uploading the addons one after another. The interface is also extremely user-friendly.

Adding OptinMonster Plugin in WordPress

Adding OptinMonster Plugin in WordPress


The OptinMonster Review: Building a Pop-up

Ever read an article online or gone through a webpage, only for a small graphical display (often prompting you to subscribe to a newsletter or email notification) to appear in the site’s foreground? This display is called a pop-up and is extremely easy to create using OptinMonster.

Here’s how:

  • From the dashboard of WordPress, go to OptinMonster then choose Optins. Further click Add New. You’ll first require to install all the necessary addons.
  • Choose the type of pop-up you desire from 7 tabs. There are an assortment of templates to choose from.
  • When you click the Lightbox tab, for instance, you get nine template options to pick from. Each template offers a different appearance and style.
  • Based on your website’s design, choose a template that naturally fits into the overall theme.

The Outstanding Features of OptinMonster

A good lead generation software ought to have exquisite features that stand out from the rest. In this OptinMonster review, we’ll delve into the features and functionalities that make this plugin so effective.

#1: OptinMonster’s Intent Feature

This is arguable one of its best features, and it’s easy to see why. Visitors scrolling through a blog or webpage don’t want anything interrupting their reading experience.

Having a GUI display pop up at the beginning of the blog might threaten to lower their interest significantly, resulting in the loss of potential leads.

What’s the solution to this?

Using the exit intent feature.

This unique feature prevents visitors from viewing any popups while reading through the blog. However, it notices when the visitor is just about to exit.

By detecting the cursor’s position, it calculates the exact time of exit and instantly activates an opt-in type popup bearing a call to action.

#2:  A variety of Optin forms

If you have to throw in an Optin popup to a visitor’s browsing experience, you’ll need to make it as catchy as possible. The popup needs to attract the viewer with a beautiful design and a witty call-to-action without throwing them off.

This OptinMonster review can confirm that OptinMonster offers a wide array of Opt-in form types that allow you to customize the popups to your desired color, theme and design.

You also get to choose the specific place within your site that you want the opt-in forms to be showcased. In addition, you have the option of choosing Sidebar, Floating Bar, Mobile and any other template you might desire.

#3: Page level Targeting

It’s the wish of every site owner to capture the interest and attention of visitors. OptinMonster’s page level targeting feature helps bloggers and business owners to do exactly that.

OptinMonster Page Level Targeting Feature

OptinMonster Page Level Targeting Feature

Each webpage is optimized for a specific set of keywords, allowing visitors to land on those articles that highlight their particular interests and needs.

There are a myriad of page level targeting options you can implement. For instance, you can choose to create a variety of popups targeting some of your site’s articles.

Other AMAZING features of OptinMonster


OptinMonster Analytics

OptinMonster Analytics

The Analytics Features of OptinMonster has:

  • Inbuilt Google Analytics feature that delivers frequent reports on those Opt-In features that are working remarkably and those performing poorly.
  • Advanced customization is provided by the custom CSS support
  • Visitors are sent to a customized Thank You page. A success message can also be displayed if you wish.
  • You can capture more attention from viewers by adding extra effects to popovers
  • You also get custom HTML support for your site just in case the email provider you subscribe to is not supported.


  • A/b testing and analytics functions are simple and quick.
  • There are varying optin forms for individuals who loathe popups.
  • You get access to a plethora of templates, allowing you to create nice looking popups.
  • It has an intuitive builder that makes it quite easy to maneuver.


  • The annual Pro version is quite pricey, yet it solely contains all the essential functions of OptinMonster.
  • You need to have some comprehension of CSS to use the canvas feature.


OptinMonster Subscription Prices

The Basic version costs $49 per year. This version offers you single access to the plugin alone. This excludes all exit-intent popups and canvas features. However, you get access to a year’s support.

Only a single website can use this version. Plus version, on the other hand, costs $99 per year while the Pro version costs an annual fee of $199.

Once you get the Pro license, you’re given access to all the addons and exit intent technology that accompany OptinMonster plugin.


Overall, OptinMonster is a remarkable lead generation software that can definitely come in handy for bloggers and online marketers who desire to push their brand out there. Hopefully, this OptinMonster Review has debunked every single detail about this plugin.

Have a go and test it yourself.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.