Offline Marketing: 3 Strategies for Small Companies to do It Right

There is little doubt about the fact that online marketing and social media marketing, in particular, is going to be extremely important in 2019. However, it is easy to forget or ignore the need for offline marketing strategies and get carried away in the trend, rather than balancing out the two to get the best possible results. In order to help you achieve that balance, here are three offline branding and marketing strategies that are still guaranteed to work in 2019.

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Coffee Mugs

As we progress further into the digital era, many physical objects have lost their original value; paper is a perfect example of that. However, there are still physical objects which are no less important than they were a century ago, and the classic coffee mug is the ideal and most relevant example to consider here. People still drink coffee from their cups, just like they always have and, therefore, they are still ideal for marketing your brand. Whether you are selling customized coffee mugs at your own café or presenting them as gifts to your clients and business contacts, the classic coffee mug is the perfect medium to brand your company’s name online. However, do keep in mind that the mugs that will be carrying your brand name will also represent your company name by default, so make sure they are of premium quality. Order wholesale coffee mugs for small businesses from Grey Fox Pottery to get handmade, customized pieces, made specifically with quality and business aesthetics in mind.

Attend Relevant Events

Ideally, you should have a booth of your own in a trade show, but getting one can be quite expensive, especially if you have a big business event in mind. If the expense is too much and you cannot afford a booth at a relevant trade show of sufficient importance, you must still be present there to make connections and introduce your products to those important connections, which could prove to be invaluable down the line. You may be able to share a booth with another small company, so do check if that is an available option at the trade show. Depending on your budget, it could be something as simple as an educational workshop, or it could be as grand as the Pepsi UEFA activation, but the idea is to dedicate a sole event to branding and marketing your company name and products/services. 

Host Your Own Event

Depending on your budget, it could be something as simple as an educational workshop, or it could be a grand media event of your own, but the idea is to dedicate a sole event to branding and marketing your company name and products/services. Use social media to popularize the event among your target audience in advance. Also, it’s worth seeing if you can get some of the big names in the industry to attend your event because that’s always a bonus.

Tangibility and human connection are two things that can never be truly replaced, which is why offline branding is never likely to go out of fashion completely. However, it is important to recognize the digital evolution and adapt accordingly to maintain a balance between online and offline marketing.

Adam Hansen