Marketing: Everything to Know About Debt

Starting a business from zero is a challenging task for many entrepreneurs. Even companies that manage to take off successfully have their share of debts. Borrowing money and other resources allow entrepreneurs to take their ventures to another level.

Temporary business debts also provide the initial capital for launching products and other operating expenses. Several famous companies and brands we see today know how to properly leverage debts into fruitful outcomes. 

On the flip side, many startups also experience failure because of their inability to pay balances on time. As a result, small businesses with falling credit scores accumulate debts that place them in financial limbo.

How can you Defend Yourself from Debt?

Debts encompass various balances that people need to pay for a given duration. It applies to any amount we borrow from another person or an entity. Many of us get debts to compensate for the lack of resources to complete an activity. For example, if you don’t have any pocket money or emergency fund and suddenly need to pay for something – one option to solve the problem is to borrow money from another individual.

Trouble may come if a person or a company cannot pay for debt during the grace period. It can lead to growing interest rates and the accumulation of further debt. Punishments and reprimands can also apply with the help of the law. If you have present issues with debt, we advise getting a Debt Relief Attorneys Houston who will review your case. Debt relief lawyers are professionals knowledgeable in fielding a good defense against debt claims.

To avoid further problems with debt, we will now share with you the two types of debt: Good debt and bad debt; if you understand the difference between both, it teaches you how to leverage debt and use it for growth. First, we will discuss good debt, bad debt, and how to avoid bad debt entirely.

What is Good Debt?

Good debt represents money or resources that any entrepreneurs borrow to purchase items, services, or create projects that ensure future revenue. In some ways, good debts are nearly similar to an investment. Good debts also provide the initial resources startups need for their necessary expenditures or purchase items for their growth.

For example, mall owners borrow money from banks to build their brands and establishments. They fill their malls with various stores and boutiques to pay for their debt on time. The revenue these stalls create allows for the timely payment of existing balances that the mall owner owes the bank.

What is Bad Debt?

Bad debts cover loans that people or businesses cannot repay on time. Debts become bad when debtees recognize an obligation to be unpayable. As a result, the debtees deem the existing debt as uncollectible. Bad debts also cover all the debts accumulating from a current unpayable amount.

Debtors experience lousy debt due to:

  • Unpayable debts
  • Not gaining revenue
  • Getting assets that do not return their investments.
  • Poor financial management system

Tips for Avoiding Bad Debt

The best way to avoid bad debt is to avoid getting into debt as much as possible. However, we understand the need to borrow resources when the situation demands it. Let us now share some tips for avoiding bad debt.

File a Credit Application

Credit applications can be one-page documents that your customers can fill with their details. A credit application’s purpose is to have a legal document presenting a client’s credit information. Credit applications also allow companies to establish legal terms with their customers protecting them from future payment problems.

Implement Rigid Terms

Many companies often disregard their terms to keep their customers from coming back. It can lead to unforeseen issues such as unpaid balances and large debts. If you want to avoid bad debts, it is time to apply strict terms even to your loyal customers. Remember that sticking to your terms can lead to customer loss yet ensures your business from accumulating bad debt.

Determine the Proper Source for your Business

If you are an entrepreneur starting a business from the ground up, it is best to analyze the funding appropriate for your business. Also, identify possible sources for your initial capital that will have sufficient money you can borrow, ensuring a stable cash flow in the future.


All of us have debts from time to time. However, we decide how to convert our obligations into long-term investments that ensure future revenue. Good debts allow companies to buy investments leading to a stable cash flow. On the other hand, bad debts present balances that debtees deem unpayable after a given time frame.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.