Increase your sales with Instagram

If Instagram has more than 2 million active advertisers per month and the platform is used by 90% of the best known brands, it’s not for nothing. Instagram is a social network that can amplify word of mouth around a brand very quickly. And this can have an impact on your sales, provided of course to fully exploit all the features. This is what we will see in this article.

Unrelated, difficult to sell on Instagram

If you’re new to Instagram, you may not know that the links on the photos or in their legends do not work on Intagram. The only clickable link you have is your profile (your bio in Instagram jargon).

This makes direct selling much more complicated on Intagram than other networks like Twitter, Facebook or Pinterest. You cannot link a specific clickable link to your post. 

If you post a nice picture of one of your articles, users will have to go to your site and try to find it to buy it. Very few will do it.

And this is a real problem because if Instagram is a great place to promote your products and showcase them, it does not promote sales.

But fortunately things have just changed.

Sell ​​directly on Instagram through Shopping

With this new feature offered by Instagram, users can click on the products you tagged on your image. They will arrive directly on the sales page of your product on your online store.

Thanks to purchases on Instagram, web users are automatically guided to the sales pages of your products, without tedious searches. The transition from discovery to sales is easy and they will not leave Instagram.

How to activate purchases on Instagram?

To set it up, you must first have an Instagram Business account. You must then connect your profile with a Facebook store or a catalog on the Business Manager. Only under these conditions will you be able to tag your products on your Instagram photos.

All his manipulations are possible from your smartphone in the settings of your profile.

Add a call to action in your Instagram bio with a dedicated landing page

If you cannot or do not want to use Instagram shopping, you can use the only clickable link in your profile to send your visitors to a commercial landing page on your website. This is another relatively simple way to increase your sales through this social network. Do not forget to add a clear CTA for Internet users.

If you want to increase your sales through this, consider creating a specific landing page. This landing page must directly link to the products featured in your Instagram feed.

Use stories

From their launch, the stories of Instagram were intended to compete with those offered by Snapchat. It’s done today because it’s more used than Snapchat’s. Every day, more than 200 million people watch Instagram stories and more than 1/3 of the most popular stories are corporate stories.

You can imagine the potential of stories for your business. Especially since they appear at the top of the home page of your subscribers. So you have more chance that one of your subscribers sees your stories as one of your posts.

The particularity of the stories is that they disappear after 24 hours. They cannot be liked or commented on. They will not appear directly on your feed.

Instagram’s stories make it easy to add text, drawings, stickers or emojis. This is the place to express the creativity of your company or brand.

It is a good place to present your products, the development of a novelty or special events (promotion on a product, launching a novelty …).

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.