How to start a Mobile Video Game Company in 2023

Mobile video games have been on the rise in recent years, with the global mobile gaming market expected to reach $106.4 billion by 2023. This presents an exciting opportunity for entrepreneurs looking to enter the mobile video game industry. However, starting a mobile video game company can be a daunting task. In this article, we will explore how to start a mobile video game company in 2023, including the key steps, considerations, and resources needed to succeed.

Step 1: Define Your Niche and Target Audience

The first step in starting a mobile video game company is to define your niche and target audience. Mobile gaming covers a broad range of genres, including action, adventure, puzzle, strategy, and simulation. You will need to determine which genre or combination of genres your company will focus on, and the type of audience you will target. Consider conducting market research to identify gaps in the market and potential opportunities for your company.

Step 2: Develop Your Game Concept and Business Plan

Once you have identified your niche and target audience, it’s time to start developing your game concept and business plan. This involves defining the game mechanics, storyline, characters, and art style of your game, as well as outlining your business strategy, budget, and revenue model. Your business plan should also include a market analysis, competitive analysis, and marketing plan.

Step 3: Assemble Your Team and Resources

To bring your game concept to life, you will need to assemble a team of talented individuals with the necessary skills and experience. This may include game designers, programmers, artists, sound engineers, and marketers. You will also need to invest in the necessary resources, such as software, hardware, and office space.

Step 4: Develop Your Game

With your team and resources in place, it’s time to start developing your game. This involves designing and coding the game mechanics, creating the art and sound assets, and testing and refining the game until it is ready for launch. Be prepared to iterate on your game design and make changes based on user feedback and market trends.

Step 5: Launch and Market Your Game

Once your game is ready, it’s time to launch and market it to your target audience. This involves creating a marketing campaign that includes social media, app store optimization, influencer outreach, and paid advertising. It’s important to track your app store ranking and user engagement metrics to measure the success of your marketing efforts.

Table: How to Start a Mobile Video Game Company in 2023

1Define Your Niche and Target Audience
2Develop Your Game Concept and Business Plan
3Assemble Your Team and Resources
4Develop Your Game
5Launch and Market Your Game


Starting a mobile video game company can be a challenging but rewarding endeavor. By following the key steps outlined in this article, you can increase your chances of success and create a mobile game that resonates with your target audience. Remember to stay up to date with the latest trends and technologies in the mobile gaming industry, and be prepared to adapt your strategy as needed. With dedication, hard work, and a great team, you can build a thriving mobile video game company in 2023 and beyond.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.