How To Market Your New Construction Company In The UK

Putting careful thought and attention into your construction business to ensure it runs like a well-oiled machine is an approach your marketing campaign could take. 

Whether your team is large or small, your marketing should demonstrate the many reasons why your construction company is the solution to your customers’ needs. 

Market constantly

It is important to have a permanent marketing presence to help the company constantly reach new customers and establish new business relationships. As with any construction project, the marketing campaign must best demonstrate the potential of your company and help attract both new and repeat customers.

Optimise marketing channels

When marketing in the construction industry, you need to optimise your marketing channels. You need a strategy for sales and marketing that will grow your business, and developing new marketing strategies will require some serious work. 

If you haven’t brought in an experienced marketing manager to manage things, consider doing so; those that do normally succeed in distinguishing themselves.

Below we list some of the most effective strategies to help develop and market your construction company in the UK. 

  • If reading is not your thing, webinars and podcasts are a great way to learn more about the world of marketing in the construction industry and familiarize yourself with techniques you need to use. 
  • If you know of a relatively new blog about builders, consider contributing your expertise, it will certainly inflate your reputation and help with marketing your business. 
  • The blog of the Construction Marketing Association contains information about marketing strategies for new builders. It has topics builders are most interested in, and how to market your construction company.
  • Develop your business plan, your business model, and how your marketing strategy fits in with these. 
  • Focus on the niche of your construction company. What is unique about your business model, and what is its unique selling point? 
  • Create a strong offer in your niche, so you are well-positioned to talk to new potential customers about your unique capabilities and what you can do for them.  
  • Be social: social media allows you to be honest sharing the experience of your construction company. This ensures that the customer feels comfortable and safe when selecting you to help them.
  • Fully optimise your use of email. It’s a great opportunity to provide useful information to existing and potential customers, and become their trusted partner – you are the best source of information about your business.

Developing a focus

After evaluating the strengths and weaknesses of your construction business, you should be able to identify some key points that you can highlight in your marketing efforts. 

Focus on the services and projects your construction company can provide in the areas that customers have needs. The development of specialist services helps to make your brand unforgettable and to set you apart from the competition.

It is also worth looking at what competitors are charging and offering in the areas where you want to develop and grow in. When you compare your competition, you can better see how you fit into the market and whether your business has the potential to thrive. 


If you want to develop a strong brand like has done for acoustic sound testing for buildings, you want to be sure that you are always marketing your construction business. Presenting yourself as the expert in a particular niche, whether it’s window fitting, roof repair or anything else, is a great way to ensure that you’re the one your customers call when they need such services. 

When customers feel confident in hiring you because you offer world-class services, developing a marketing strategy incorporating their positive testimonials can be a promising way for your business to grow even further

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.